Team Lead -Digital Marketing

About Us:

Future Market Insights (FMI)

To know more about the company; Kindly visit www.futuremarketinsights.com

Key Responsibilities:

• Define requirements, tasks, and resources associated to SEO strategy
• Manage and execute implementation of SEO strategy
• Communication to team, Head – Digital Marketing on strategy/project development, timelines, and results.
• Collaborate on team’s strategy and goal definition for success
• Keep pace with SEO, search engine, social media and Internet Marketing industry trends and development
• Contribution to the company blog and at least three social media community
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Develop and implement link building campaigns
• Develop, manage and execute communication/content strategies via social communities in coordination with client goals
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
• Research and administer social media tools in support of social media strategy
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results

Required Skills:

• 2 - 8 years' experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google Trends, Word Tracker, Keyword Discovery, other latest tools)