Sr. Email Marketing Specialist

Sr. Email Marketing Specialist

Job Brief:

email-first audience

You will play a pivotal role in developing email workflows, managing mailing lists, and ensuring high deliverability and inbox placement across platforms. The ideal candidate has hands-on experience managing high-frequency newsletter campaigns, a keen eye for editorial detail, and a strong understanding of content-led email marketing. You will work closely with editorial, design, and growth teams to promote high-quality thought leadership, industry news, and exclusive insights, while building a strong community of subscribers.

Responsibilities:

• Own and execute daily and weekly newsletters featuring breaking tech news, expert articles, interviews, and industry reports.
• Promote editorial and thought leadership content (e.g., blogs, whitepapers, reports) to segmented subscriber lists with personalized messaging based on user behavior, preferences, and performance data.
• Design, test, and optimize email templates for responsiveness, branding consistency, and performance across devices.
• Create and manage a strategic email content calendar, aligned with publishing schedules, marketing campaigns, and brand priorities.
• Build and manage a healthy, engaged subscriber base, focusing on list growth, retention, and lifecycle engagement.
• Manage email tools and platforms such as Mailchimp, HubSpot, Brevo, and SendGrid for campaign execution, automation, and performance tracking.
• Stay up to date with the latest trends in email marketing strategy, compliance standards, and technology advancements.
• Optimize subject lines, preview text, layout, and CTAs to boost open rates, click-throughs, and conversions.
• Monitor and maintain email list hygiene, including managing opt-outs, bounces, and GDPR/CAN-SPAM compliance.
• Ensure high inboxing rates and domain reputation using industry best practices and technical oversight.

Requirements:

• 3–4 years of experience in email marketing, preferably in media, publishing, or B2B content-focused environments.
• Demonstrated experience in managing newsletters or editorial email campaigns with high frequency.
• Deep understanding of email content strategy, audience segmentation, and engagement flows.
• Proficiency in Mailchimp, HubSpot, or similar email marketing tools.
• Experience in ESP tools like Freshmarketer, ActiveCampaign, Brevo, etc.
• Excellent written communication skills and ability to repurpose content for email in a compelling, scannable format.
• Strong analytical mindset with experience in using email metrics to drive optimization and strategy.
• Understanding of email deliverability, list hygiene, and compliance.
• Proficient in Excel or Google Sheets for segmentation and performance analysis.
• A passion for content and audience building—especially within tech, SaaS, or B2B industries.
• Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.