Specialist – Data Analytics (GTM Expert)

About Us

Elephant in the Boardroom

GTM Specialist with a strong analytics foundation

Role Overview

Specialist – Data Analytics (GTM Expert)

Your insights will directly influence decision-making across digital campaigns, customer journeys, and marketing performance

Key Responsibilities

• Own the implementation and management of Google Tag Manager (GTM) across all client websites and digital platforms.
• Set up custom tags, triggers, variables, and data layers to support advanced tracking needs.
• Collaborate with marketing and development teams to implement tracking pixels (Google Ads, Meta, LinkedIn, etc.) and event tracking.
• Ensure accurate and consistent data flow into analytics platforms like

  Google Analytics 4 (GA4)

  , CRM tools, and ad platforms.
• Perform journey and funnel analysis to understand user behavior and optimize digital touchpoints.
• Support campaign performance reporting and build dashboards using tools like

  Power BI, Looker Studio, or Tableau.

• Use

  SQL, Excel

  , and scripting languages (e.g., Python or R) to extract and interpret data for decision-making.
• Ensure tracking compliance with data privacy regulations (GDPR, CCPA, etc.).

Must-Have Skills

• Minimum 3-4 years of experience in a data analytics or digital tracking role, with a strong focus on Google Tag Manager (GTM).
• Proficient in setting up GA4 event tracking, custom dimensions, and enhanced ecommerce tracking via GTM.
• Strong hands-on experience with web analytics tools, especially Google Analytics (GA4).
• Excellent understanding of tracking implementation across marketing platforms (Google Ads, Meta, LinkedIn, etc.).
• Solid knowledge of SQL and data manipulation in spreadsheets or BI tools.
• Experience with data visualization tools like Power BI, Looker Studio, or Tableau.
• Good communication skills to explain technical tracking concepts to non-technical stakeholders.

Nice to Have

• Experience working with CRM tools (HubSpot, Zoho, Salesforce)

• Familiarity with server-side GTM setup and tagging strategies for cookie-less tracking

• Basic knowledge of JavaScript and web development principles

Why Join Us?

At Elephant in the Boardroom, we value innovation, integrity, and collaboration. You'll work in a cross-functional environment with global exposure and the opportunity to contribute to high-impact digital strategies.

We believe in empowering our team members, offering a supportive environment where your skills will shape the success of both our clients and our company.

To Apply: