Social Media Manager

Social Media Manager

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About the Company

Cash Friend Fintech Pvt Ltd is a rapidly growing financial technology company committed to revolutionizing the way individuals manage and access financial services. With a user-centric digital platform, we offer fast, secure, and easy-to-use financial solutions, including personal loans, credit score tracking, digital payments, and budgeting tools. Our goal is to empower individuals and small businesses with financial freedom and inclusion through smart technology.

dynamic Social Media Manager

Job Overview

Social Media Manager

Key Responsibilities

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with Cash Friend’s brand identity, business objectives, and marketing campaigns.
• Conduct audience research to define target demographics and platform-specific behavior.
• Identify key trends, hashtags, and emerging platforms relevant to the FinTech space.

Content Creation & Management

• Plan and execute a monthly content calendar across platforms (Instagram, Facebook, Twitter/X, LinkedIn, YouTube, Threads, Telegram, etc.).
• Collaborate with designers and content writers to produce engaging posts including infographics, carousels, reels, short videos, and stories.
• Ensure content is optimized for SEO, platform formats, and mobile usage.

Community Engagement

• Monitor social media conversations and respond to customer queries and comments in a timely, helpful, and brand-consistent manner.
• Actively build relationships with influencers, micro-influencers, financial bloggers, and relevant online communities.

Analytics & Reporting

• Track KPIs like engagement rate, reach, impressions, CTR, lead conversions, and follower growth.
• Use tools like Meta Business Suite, Google Analytics, Buffer, or Hootsuite to analyze campaign performance.
• Prepare weekly and monthly reports with actionable insights and suggestions for improvement.

Campaigns & Collaboration

• Coordinate with product and campaign teams to amplify product launches, customer testimonials, new features, and promotions.
• Run paid advertising campaigns on social platforms (in collaboration with the performance marketing team).
• Support brand partnerships and influencer collaborations.

Crisis Management & Reputation

• Stay on top of brand mentions and sentiment; escalate issues to PR/customer support as needed.
• Manage potential negative comments or misinformation diplomatically and professionally.

Qualifications & Skills

Education:

• Bachelor’s degree in Marketing, Communications, Business, Media Studies, or related field.
• Certifications in Digital Marketing or Social Media Management (Google, HubSpot, Meta Blueprint, etc.) is a plus.

Experience:

• Minimum 3 years of experience in managing social media accounts (preferably for a B2C brand or FinTech/Banking domain).
• Proven track record of successful social media campaigns and follower growth.

Skills:

• Excellent understanding of social media platforms, algorithms, and current trends.
• Strong writing, storytelling, and copywriting skills (financial content experience is a plus).
• Proficiency in tools like Canva, Adobe Creative Suite, Buffer, Hootsuite, Meta Business Manager, etc.
• Analytical mindset with ability to interpret social data and adjust strategy.
• Creative thinker, self-motivated, and highly organized.

Why Join Us?

• Opportunity to work at the intersection of

  finance and technology

  , shaping the future of digital finance in India.
• Collaborative work environment with a young, driven, and diverse team.
• Flexible work culture and performance-driven growth opportunities.
• Competitive compensation package and employee benefits.

How to Apply

Please send your resume, portfolio (if available), and a brief note on why you’d like to work with Cash Friend Fintech Pvt Ltd to:

hr@payfi.co.in