SEO Specialist

Job Description

Key Responsibilities Develop and execute on-page and off-page SEO strategies aligned with business goals Responsible for designing and implementing comprehensive SEO plans that directly support our marketing and business objectives. Includes improving organic search visibility, increasing website traffic, and enhancing brand authority through effective use of on-page elements (meta tags, headings, internal linking) and off-page initiatives (link building, guest posting, digital PR). Conduct in-depth keyword research, competitor analysis, and content optimization Perform detailed keyword analysis to identify high-potential search terms and topics. Study competitor SEO strategies, discover content gaps, and optimize our web pages and blogs for improved search engine rankings and relevance. Manage technical SEO (site audits, speed optimization, indexing issues) Identify and resolve technical SEO issues that affect site performance and ranking. Perform regular site audits, ensure fast page load times, fix crawl errors, improve mobile responsiveness, and manage indexing and sitemap updates. Collaborate with content, web development, and marketing teams Work closely with internal teams to ensure SEO best practices are implemented across all digital assets. Advise on content strategy, guide developers on SEO-friendly design, and align efforts with broader marketing campaigns. Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, etc. Track and analyze key SEO metrics to measure success, identify trends, and prepare performance reports. Translate data insights into actionable recommendations for continuous improvement. Stay updated with search engine algorithms and best practices Keep up with the latest trends, algorithm updates, and industry best practices to ensure company's SEO strategies remain effective and compliant with search engine guidelines. Qualifications & Requirements Minimum 3 years of proven SEO experience (agency or in-house) At least 3 years of direct experience managing SEO campaigns, either in an agency (handling multiple clients) or in-house. Experience in planning, executing, and optimizing SEO strategies that have delivered measurable improvements in search rankings and organic traffic. Strong knowledge of technical, on-page, and off-page SEO Technical SEO: Understanding of site architecture, page speed, mobile responsiveness, crawlability, and indexing. On-page SEO: Skilled in optimizing meta tags, headers, content structure, internal linking, and user experience elements. Off-page SEO: Experienced in link building, outreach, and managing digital PR to enhance domain authority and backlink profiles. Experience with SEO tools (e.g. Ahrefs, SEMrush, Moz, Screaming Frog) Proficient in using SEO tools for audits, keyword research, competitor analysis, backlink monitoring, and performance tracking. Ability to interpret tool outputs and apply insights to refine SEO strategies. Ability to analyze data and deliver actionable insights Comfortable extracting, analyzing, and interpreting data from Google Analytics, Search Console, and other SEO platforms. Skilled in translating data insights into clear, actionable plans to drive continuous SEO improvement. Excellent communication and reporting skills Capable of clearly presenting SEO strategies, recommendations, and results to technical and non-technical stakeholders. Strong reporting and presentation skills, with the ability to simplify complex SEO data for wider understanding. Bachelor’s degree in Marketing, Business, IT, Computer Science, Mass Communication, or a related field (preferred). Master’s degree or additional specialization in Digital Marketing will be an added advantage. What We Offer Day shift: 12:00 PM to 09:00 PM or 01:00 PM to 10:00 PM (IST) Workdays: Monday to Friday Benefits: Health insurance Paid sick time Paid time off Additional employment benefits Overtime Allowances Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Health insurance Paid sick time Schedule: Day shift Fixed shift Monday to Friday Work Location: In person