Senior Content Writer

We are looking for a highly motivated Senior Content Writer with 4–5 years of proven experience creating high-quality, SEO-optimized, and technically focused content across multiple formats. The ideal candidate will have a solid understanding of on-page SEO, experience writing for AI-powered and generative search (SGE), and strong skills in tracking and analyzing content performance.

You should have a background in producing technical content related to services such as mobile app development, cloud computing, and digital transformation, along with creating e-books, whitepapers, and guest blogs. Experience with Google Tag Manager (GTM) for content tracking, crafting engaging social media copy, and collaborating with designers is also required.

Key Responsibilities

• Plan, research, and create high-quality content, including blog posts, landing pages, case studies, e-books, whitepapers, and guest articles on technical topics.
• Develop and execute content strategies to improve organic traffic, audience engagement, and conversions.
• Write content optimized for both traditional search engines and AI-driven/generative search environments.
• Create compelling, on-brand social media copy for various platforms.
• Collaborate with designers to develop visually appealing and aligned content assets.
• Optimize content for SEO best practices, including keyword targeting, meta data, schema, and internal linking.
• Conduct content audits to identify gaps and opportunities for improvement.
• Track, analyze, and report on content performance using Google Analytics, Search Console, and related tools.
• Implement and manage content tracking via Google Tag Manager (GTM).
• Stay updated with Google algorithm changes and AI-powered search trends, adapting content strategies accordingly.
• Support campaign initiatives with engaging ad copy and optimized landing page content as needed.

Key Requirements

• 4–5 years of proven experience in content writing, with a focus on technical topics, relevant industry terms, frameworks, and concepts such as mobile app development, cloud computing, and digital transformation.
• Experience creating e-books, whitepapers, and guest blogs for technical audiences.
• Strong understanding of on-page SEO and keyword research.
• Experience writing content optimized for AI search/generative search (SGE).
• Demonstrated ability to create engaging social media content across multiple platforms.
• Proven skills in tracking and measuring content performance using Google Analytics and Search Console.
• Knowledge of implementing content tracking through Google Tag Manager (GTM).
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Experience collaborating with designers to align copy and visuals.
• Familiarity with SEO tools such as SEMrush, Ahrefs, or Moz is an advantage.
• Working knowledge of content management systems like WordPress or Shopify.
• Proficiency in Excel for content planning and reporting.
• Strong communication and organizational skills, with the ability to manage multiple projects and deadlines.
• Creativity, adaptability, and a collaborative mindset.