Senior Content Writer

Job Summary:

Senior SEO Content Writer

Key Responsibilities:

• Research and create long-form and short-form SEO content including blogs, landing pages, website copy, product descriptions, and thought leadership articles.
  
• Conduct in-depth keyword research and competitor analysis to identify content gaps and opportunities.
  
• Plan and develop content strategies that align with SEO goals, brand positioning, and business objectives.
  
• Optimize content for readability, keyword placement, meta tags, internal linking, and SERP performance.
  
• Monitor and analyze the performance of content using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
  
• Collaborate with SEO, design, product, and marketing teams to ensure cohesive content marketing campaigns.
  
• Stay up to date with Google algorithm changes, industry trends, and SEO best practices.
  
• Review, edit, and mentor junior content writers to ensure quality, consistency, and adherence to SEO guidelines.
  

Requirements:

• Bachelors degree in English, Journalism, Communications, Marketing, or a related field.
  
• 3–5 years of proven experience in SEO content writing, preferably in a digital agency or content-driven company.
  
• Expertise in SEO tools like SEMrush, Ahrefs, Moz, Surfer SEO, and Google Analytics.
  
• Strong understanding of on-page SEO, keyword strategy, and content structure.
  
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
  
• Ability to manage multiple projects and deliver high-quality content within tight deadlines.
  
• Strong research skills and ability to write on a variety of topics across industries.
  

Preferred Skills:

• Experience in writing for B2B and/or international audiences.
  
• Familiarity with CMS platforms like WordPress or HubSpot.
  
• Basic understanding of HTML and schema markup is a plus.
  
• Knowledge of content repurposing strategies and pillar-cluster content models.