Senior Content Writer

Location: Mumbai (Hybrid)
Employment Type: 2 month Fulltime Freelance Contract

We are looking for a versatile, creative, and analytical Senior Content Writer who can ideate and write compelling content tailored for both social media and SEO. The ideal candidate has a deep understanding of digital culture, brand tonality, search behavior, and content marketing best practices. You ll work closely with our design, strategy, and performance marketing teams to drive engagement, traffic, and brand recall.

Key Responsibilities

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  Craft creative and platform-appropriate content for Instagram, LinkedIn, Twitter/X, Facebook, and YouTube



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  Write sharp captions, post copy, stories, reels scripts, and engagement-based content



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  Co-create content calendars in collaboration with social media managers and designers



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  Conceptualize campaign ideas that align with ongoing trends, cultural moments, or business objectives



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  Maintain a consistent brand voice across all platforms while tailoring tone per channel



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  Research and incorporate insights from social trends, pop culture, and competitor activity

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  Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner



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  Write SEO-optimized blog posts, long-form articles, landing pages, product descriptions, FAQs, and more



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  Collaborate with SEO teams to improve content structure, readability, and search performance



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  Refresh old website/blog content to improve organic traffic and engagement



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  Create pillar-cluster strategies and content hubs for long-term SEO wins

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  Partner with design, social, and marketing teams to brainstorm creative content ideas



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  Own content briefs end-to-end: from understanding objectives to final delivery



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  Participate in brainstorms, brand workshops, and client calls as required



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  Suggest new content formats and ideas think memes, carousels, newsletters, or podcasts

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  Track performance of published content (reach, engagement, SEO ranking, CTR, etc.)



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  Use analytics tools to optimize future content based on past learnings



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  Test different content formats, tones, and hooks to improve outcome

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  Review, refine, and elevate content, ensuring alignment with brand identity, platform standards, and regulatory norms.

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  Drive partnerships with creators to bring the brand vision to life



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  Understand the digital media plans to manage creation of critical creative assets for timely execution of the proposed plan.

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  Lead the exploration and development of fresh, impactful content formats that balance efficiency with immersive consumer experiences.

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  Carefully review all content for grammatical errors, spelling mistakes, and inconsistencies, ensuring accuracy and professionalism.



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  Ensure consistency of messaging, voice, visual design and tone across all brand communications.



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  Explore unique brand partnerships, visual references, formats, and innovations the brand can tap



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  Provide suggestions on how to extend the campaign narrative through innovations and partnerships, ideating ways to be more engaging and have a stronger brand recall



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  Scouting new format innovations, relevant references, art styles and copy references along with ensuring the resulting creative outcome is in line with the brief/expectation.



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  Uphold the craft, creativity and brand identity for the one-off projects and on-boarded/always-on brands.

Requirements

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  4+ years of experience in a senior content or creative leadership role (preferably agency or digital brand side).



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  Strong background in SEO content strategy, digital copywriting, and social-first storytelling.



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  Demonstrated success in managing content across web, social media, display, native, and emerging platforms.



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  Experience building and leading cross-functional creative teams.



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  Solid understanding of analytics, content performance metrics, and digital KPIs.



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  Proficiency with tools such as Adobe Creative Suite, Google Analytics/Search Console, SEMrush, or similar.



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  Excellent communication, presentation, and collaboration skills.