Search Engine Optimization Specialist - On Page

Job Overview:

deep-dive keyword research

Key Responsibilities:

Keyword Research & Strategy

• Conduct detailed keyword research for category, product, service, and blog pages based on all user intents.
• Map primary, secondary, LSI, and long-tail keywords accurately to each page.
• Analyze competitor keywords and identify content opportunities and keyword gaps.
• Maintain organized keyword documentation and mapping files.

Meta Content Creation

• Write compelling, accurate, and SEO-optimized

  meta titles and descriptions

  for all pages.
• Ensure each meta tag aligns with the

  true search intent

  and improves CTR.
• Optimize existing metadata and keep it updated based on SERP shifts and performance insights.

Technical On-Page SEO

• Optimize internal linking structure and page hierarchy.
• Audit and improve header tags (H1-H6), image alt tags, schema markup, and canonical tags.
• Collaborate with developers to resolve crawlability, indexing, and core web vitals issues.
• Conduct regular on-page SEO audits using tools like SEMrush, Ahrefs, Screaming Frog, etc.

Performance Monitoring & Reporting

• Track keyword ranking improvements and organic traffic changes.
• Use Google Search Console, GA4, and SEO tools to identify opportunities and bottlenecks.
• Provide regular reports on on-page performance, keyword effectiveness, and SEO impact.

Requirements:

• 2–4 years of proven experience in

  on-page SEO and keyword research

  .
• Strong understanding of

  search intent mapping

  , SERP behavior, and modern SEO practices.
• Proficient with tools like

  SEMrush, Ahrefs, Google Search Console, Screaming Frog, SurferSEO

  , or similar.
• Excellent written English and ability to craft click-worthy yet SEO-compliant metadata.
• Familiarity with basic

  HTML/CSS

  , schema markup, and technical SEO audits.
• Ability to collaborate with content, development, and marketing teams effectively.

Preferred:

• Experience with SEO for

  eCommerce

  ,

  multi-category

  , or

  multi-location

  sites.
• Background in content strategy or digital marketing.
• Up-to-date with the latest

  Google algorithm updates

  and best practices.

What You’ll Get:

• Opportunity to own on-page SEO strategy from research to execution.
• Work with a collaborative, growing digital marketing team.
• Access to premium SEO tools and resources.
• Flexible work environment and learning opportunities.