Regional Manager - North Academic

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge. We are focused on meeting the needs of our learners, authors, and customers by bringing research, teaching, learning and assessment together.

JOB PURPOSE

• Revenue generation and management of cost of sales for the Academic vertical
• Creation and Tracking of Sales and Collections: Budget & Achievement (variance if any to be tracked)
• Development and execution of Sales Plan in alignment with the CUP&A India and Vertical's (Including promotions and reach agenda) in alignment with the CUP&A India
• Develop and support sales function effectively and ensuring sales capability building for the vertical in India
• Explore new business models / new business opportunities keeping pace with the changing market dynamics.
• Bring market insights to the product team to curate right offerings and solution for the customer
• Strategic Account Management

Key Responsibilities:

• Develop and execute region-specific sales strategies to meet and exceed revenue targets across product segments of books, journals and coursewares.
• Drive adoptions of textbooks, courseware, and digital products through strong engagement with faculty, decision-makers, and government bodies.
• Identify new business opportunities including B2B partnerships and bulk licensing deals.
• Identify cross selling opportunities for other vertical products

• Build and strengthen long-term relationships with key institutions, universities, distributors, and educators.
• Lead academic engagement initiatives like workshops, conferences, webinars, and book launches in collaboration with the editorial and marketing teams.
• Map and activate underpenetrated territories and institutions and identify Institution potential

• Lead and manage a team of 4-5 members
• Coach team members through regular performance reviews, pipeline tracking, and field visits.
• Foster a culture of ownership, collaboration, and academic integrity.

• Coordinate with editorial and product teams to align market needs with upcoming titles.
• Work closely with marketing to support targeted campaigns and local visibility.
• Provide on-ground insights for product feedback, competition tracking, and future publishing directions

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• Maintain accurate forecasts, sales reports, and CRM hygiene.
• Monitor collections and ensure credit control is maintained across all partners.
• Ensure compliance with pricing, discount policies, and contractual agreements.

Key Skills & Competencies:

• Proven ability to manage complex sales cycles in the publishing or higher education sector.
• Excellent communication, negotiation, and relationship-building skills.
• Strategic thinker with hands-on execution ability.
• Strong understanding of the academic and institutional ecosystem.
• Proficient in MS Excel, CRM platforms, and digital sales tools.
• Willingness to travel extensively within the region.
• Must have good track record of managing annual sales budgets and collections.
• Should have sales management experience in Academic / EdTech Market in India
• Experience of working in a matrix organization will be an advantage.
• Should have an ability to manage sales, teams.
• A track record of fueling business growth will be an added advantage
• Sound Business Acumen and problem-solving abilities
• Should have planning and execution capabilities
• Should have good business presentation and negotiation skill
• Positive thinker and can work on deadlines
• Should be collaborative

Qualifications & Experience:

• Graduate or Postgraduate in Business, Education, or related field.
• 12+ years of experience in educational publishing, academic sales or edtech
• Experience working with academic institutions, universities, or state bodies is highly desirable.

Preferred:

• Knowledge of NEP 2020 implementation, syllabus adoption, digital learning solutions, and library procurement models.
• Exposure to international publishing practices

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.

We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.