Performance Marketing Lead

5 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

About Wallero

Wallero is a global technology company offering cutting-edge IT services, digital transformation solutions, and high-performance software products. With a strong presence across the U.S. and India, we’re redefining how organizations adopt technology — delivering value through innovation, customer-centricity, and measurable outcomes.


We're growing fast, and we're looking for a Performance Marketing Lead who can scale with us.



Role Summary

As the Performance Marketing Lead



Key Responsibilities

  • Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms
  • Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services)
  • Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles
  • Conduct funnel analysis and optimize every step from ad impression to conversion
  • Implement retargeting strategies to improve engagement and shorten sales cycles
  • Lead A/B tests on creatives, copy, and CTAs to enhance ad performance
  • Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs
  • Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking
  • Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance
  • Stay ahead of performance trends, automation tools, and targeting innovations



Requirements

  • 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products
  • Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring
  • Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing
  • Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools
  • Strong analytics background — able to turn data into actionable insights and forecasts
  • Excellent project management and stakeholder communication skills
  • Bachelor's or Master's in Marketing, Business, Technology, or a related field



Preferred Skills

  • Experience marketing in US/Global B2B markets
  • Familiarity with Account-Based Marketing (ABM) strategies
  • Knowledge of CRM integrations and marketing automation
  • Exposure to IT staffing, SaaS platforms, or cloud services marketing



What You’ll Get at Wallero

  • Opportunity to lead growth for high-impact tech platforms
  • Work alongside cross-functional global teams
  • Flexible work environment with autonomy
  • Competitive salary and performance-based incentives
  • A chance to grow into a Head of Growth role as we scale

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