Performance Marketer – Meta & Google Ads Expert

Location

Employment Type

Experience Level

About the Role

results-driven Performance Marketer

Key Responsibilities

• Plan, launch, and optimize paid ad campaigns across

  Meta (Facebook, Instagram)

  and

  Google Ads (Search, Display, YouTube)

• Design and execute

  lead generation

  strategies with high conversion goals
• Build full-funnel performance strategies (awareness, consideration, conversion)
• Conduct A/B testing for ad creatives, targeting, landing pages, and CTAs
• Monitor campaign performance using platform dashboards, Google Analytics, and conversion tracking tools
• Create and manage audience segmentation, custom audiences, lookalikes, and remarketing lists
• Collaborate with design and content teams to develop high-performing creatives and landing pages
• Ensure optimal spend efficiency while achieving KPIs like

  CPL

  ,

  CPA

  ,

  ROAS

  , and

  conversion rates

• Stay current with industry trends, algorithm changes, and best practices
• Deliver detailed performance reports and insights to stakeholders or clients

Must-Have Skills & Experience

• 2–5 years of experience running performance campaigns on

  Meta Ads

  and

  Google Ads

• Demonstrated success in

  lead generation

  and

  high-converting campaign strategies

• Strong knowledge of

  pixel setup

  ,

  event tracking

  ,

  Google Tag Manager

  , and

  UTM parameters

• Proficient in campaign optimization for cost efficiency and ROI
• Deep understanding of audience funnels and attribution models
• Data-driven mindset with strong analytical and reporting skills
• Experience with

  Google Analytics 4

  , Meta Events Manager, and CRM integrations

Preferred (Nice to Have)

• Google Ads & Meta Blueprint certifications
• Experience with server-side tracking (Conversion API)
• Familiarity with tools like Looker Studio, HubSpot, Hotjar, etc.

What We Offer

• Competitive compensation with performance bonuses
• Flexible work environment or remote option
• Opportunities to lead campaigns across diverse industries
• Learning & upskilling support

To Apply

Email your resume and a portfolio of past campaigns with key metrics to shweta@mediamiles.in or call on +91 86556 65134 to get an interview with us.!