Marketing Operations Lead

About Facilio:

Facilio is on a mission to modernize property operations. Our AI-driven SaaS platform helps real estate owners and operators unify their operations across portfolios, automate workflows, and deliver exceptional occupant experiences — globally. We’re proud to be one of India’s fastest-growing enterprise SaaS companies with customers across the US, UAE, APAC, and India.

About the Role:

This is a strategic, hands-on leadership role where you’ll own marketing systems, data flows, campaign infrastructure, and outbound automation. You’ll also lead a small team, partner closely with demand gen and sales, and be the go-to person for scaling growth operations using AI and automation. We’re looking for someone with deep operational skills and strong people instincts — someone who can build structure in chaos, lead with clarity, and move fast without compromising quality.

Key Responsibilities:

• Marketing Tech & Campaign Automation
• Manage full-stack marketing ops tools from TAM to Outreach — HubSpot, Salesforce, Apollo, Clay, Clearbit, Lemlist, Outplay, Smartlead, Outreach, Warmly.ai etc.
• AI-Powered Personalization & Scale
• Use Clay, ChatGPT, and similar tools to scale hyper-personalized outreach and automate enrichment, segmentation, and follow-ups
• Activate intent data and behavioral triggers to improve conversion and prioritization
• Funnel & Reporting Excellence
• Oversee lead scoring, routing, and campaign attribution across HubSpot and Salesforce
• Build dashboards to track campaign performance, pipeline influence, and funnel efficiency
• Enforce data integrity and hygiene across systems
• Team & Cross-Functional Leadership
• Lead and mentor a small marketing ops/campaign team
• Partner with demand gen, SDRs, sales, and revops to ensure operational alignment and campaign success
• Proactively surface process improvements and drive marketing productivity at scale
• Build and optimize multi-touch workflows across inbound and outbound channels, including email nurturing, outbound sequencing, and retargeting

Who You Are:

• 3–4+ years of B2B SaaS marketing operations experience
• 1+ years of team leadership or mentorship experience
• Deep understanding of both inbound and outbound marketing operations, including campaign orchestration and tool integrations
• Strong hands-on experience with outbound automation tools (Lemlist, Smartlead, Outreach, Outplay) and data/intent tools (Apollo, Clearbit, Factors.ai)
• Comfortable using AI tools like Clay and ChatGPT for personalization, enrichment, and automation
• Analytical mindset with solid understanding of funnel metrics, attribution models, and campaign optimization
• Familiarity with workflow tools like Zapier or Make (Integromat) is a plus

You’ll Thrive at Facilio if you:

• Bring solution-oriented thinking to every challenge
• Have great people skills and enjoy collaborating across teams
• Are comfortable working in ambiguity and finding structure through experimentation
• Lead with empathy and ownership — you elevate others while driving results
• Are genuinely passionate about marketing and always learning new tools and tactics
• Thrive in a fast-growing, fast-changing startup environment

Why Join Facilio:

• Be part of a category-defining SaaS company built from India
• Take ownership of the systems that drive global marketing success
• Work with cutting-edge tools in AI, automation, and GTM tech
• Competitive salary + Benefits
• Flexible work culture with a global team and high-growth mindset