Marketing Manager

Company Description

At The TuitionE, we provide online tutoring along with all kind of afterschool service for IB, IGCSE, ICSE, CBSE, and ISC students in India, UAE, KSA, Oman, Qatar, and Bahrain. Our platform connects students with the best teachers to ensure personalized guidance and student-centric teaching in the comfort of their homes.

Role Description

This is a full-time role for a Marketing Manager at The TuitionE. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing social media campaigns, creating promotional materials, analyzing market trends, and conducting competitor research.

What You'll Do:

• Bachelor's degree in Marketing, Communications, Business, or related field
• Paid Acquisition: Strategize, build, and optimize performance marketing campaigns across Google Ads (Search, PMax, YouTube) and Meta Ads (Lead Gen, Conversions) to generate a consistent flow of high-quality leads at a target Cost Per Acquisition (CAC).
• SEO Strategy: Develop and execute a comprehensive SEO plan covering technical, on-page, and off-page initiatives. Your goal will be to significantly increase organic visibility and traffic for key grade levels, subjects, and curricula.
• Full-Funnel Analytics & Reporting: Own our marketing analytics stack (GA4, GTM) to track, measure, and report on the entire parent journey. You'll build dashboards to monitor key metrics like Lead-to-Enrollment rates, CAC, and LTV by channel.
• Conversion & Lifecycle Marketing: Implement and refine marketing automation workflows (Email, SMS, WhatsApp) to nurture leads, improve conversion rates, and ensure a seamless experience for parents from their first inquiry to booking a trial.
• Experimentation & Optimization: Lead a culture of continuous testing. You'll systematically run A/B tests on ad creatives, landing pages, lead forms, and audience segments to consistently improve campaign performance.

What You will Bring (Qualification):

• Bachelor's degree in Marketing, Communications, Business, or related field
• 8-10+years in a B2C performance or growth marketing role, with a strong preference for experience in EdTech, online learning, tutoring, or family-oriented subscription businesses.
• Paid Media Expertise: Proven, hands-on mastery of Google Ads and Meta Ads platforms, including campaign setup, audience strategy, bid management, and creative optimization.
• SEO Foundations: A solid understanding of the core pillars of SEO (technical, on-page, off-page) and a track record of contributing to organic growth.
• Analytical Skills: Proficiency with Google Analytics (GA4), Google Tag Manager, and using data to derive actionable insights. You are comfortable living in spreadsheets and performance dashboards.
• Tech-Savvy: Experience integrating advertising leads with a CRM (e.g., HubSpot, Zoho, Salesforce) and familiarity with marketing automation principles.
• Parent-Centric Communication: Excellent written and verbal communication skills in English, with an ability to craft messaging that resonates with and builds trust with parents.

Bonus Points

• Google Ads and/or Meta Blueprint certifications.
• Hands-on experience with advanced technical SEO (e.g., schema markup, site speed optimization).
• Experience with international SEO for multiple regions or languages.
• Intermediate data skills (e.g., basic SQL, BI tools like Looker Studio/Tableau).
• Experience with Canva Design.
• Familiarity with server-side tagging (sGTM), Conversion APIs, or CDPs.
• Experience leveraging the WhatsApp Business API for conversational marketing.