Talent search for Kimbal
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Kimbal Private Limited (formerly Crystal) is the fastest-rising Indian energy-tech enterprise, building tools to modernize the distribution grid since 2011. We are a company led by visionary technocrats who are on a purpose to make accessible 'Efficient Energy Everywhere’ and we are looking for highly talented individuals who can join us in this journey towards excellence, synergizing energy each day.
Cultural elements we are looking for:
- Agility advocate
- Tech driven curiosity & mind bend
- Scaling unlearning to learning & reverse in a swift pace
- Problem - solver attitude
- High on individual ownership & accountability
- Team player and champion collaborator
Role Description
Kimbal is looking for a strategic and creative Marketing Manager to partner closely with the Leader of Marketing & Branding in shaping and executing a bold and differentiated marketing vision. This role plays a central part in building Kimbal’s voice in the market—translating complex ideas into
compelling narratives that resonate with customers, partners, and the industry at large.
As the Marketing Manager, you will drive the development of high-impact storytelling that defines our brand identity, positioning Kimbal as a category leader in smart energy and connected infrastructure.
You will also lead execution across digital marketing, SEO, PR, industry events, and internal
communication—ensuring an integrated and consistent brand presence across all touchpoints. This role requires a rare blend of creative thinking, analytical depth, and executional discipline. You
will manage cross-functional marketing initiatives, guide content and campaign strategy, and mentor team members to scale both reach and impact. If you’re passionate about building purpose-driven brands at the intersection of technology and transformation, this role offers the opportunity to lead that charge at Kimbal.
Key Responsibilities
Business Storytelling & Narrative Development (Primary Focus)
- Craft compelling, cohesive brand and business narratives for diverse audiences.
- Develop executive-level messaging, product positioning, and thought-leadership content.
- Work with leadership to distil complex ideas into clear, engaging stories.
- Ensure brand voice and storytelling consistency across all channels.
SEO & Digital Marketing
- Lead the strategy and execution of SEO (on-page, off-page) to grow organic traffic.
- Plan and oversee paid digital campaigns (Google Ads, LinkedIn Ads).
- Manage social media strategy and content calendar.
- Analyse digital performance data, deliver insights, and optimize campaigns for ROI
Content Strategy & Management
- Oversee the development of blogs, case studies, whitepapers, social media posts, email campaigns, and website copy.
- Ensure all content aligns with the brand narrative and marketing objectives.
- Guide and review content developed by internal teams or agencies.
Public Relations and External Communications
- Develop and maintain media relationships.
- Support the creation and distribution of press releases, media kits, and briefings.
- Collaborate with PR agencies and ensure alignment with overall messaging.
Events & Brand Activations
- Plan and execute marketing events, product launches, webinars, and industry conferences.
- Coordinate cross-functional teams to deliver seamless event experiences.
- Ensure event messaging and collateral align with the broader brand story.
Team Leadership & Coordination
- Manage, mentor, and motivate junior marketing team members.
- Coordinate cross-functional teams, agencies, and vendors.
- Ensure timely delivery of projects with high quality and strategic alignment
Analytics & Reporting
- Track, analyse, and report marketing performance across channels.
- Use insights to refine strategy and demonstrate impact on business goals
Job Requirements
- Minimum 5+ years of progressive experience in brand management, digital marketing, or integrated marketing communications, preferably in technology, energy, or B2B sectors.
- Demonstrated expertise in crafting compelling brand narratives and business storytelling across digital, PR, and executive channels.
- Bachelor's degree in Marketing, Communications, Business, Media, or a related field from a reputed institution; a Master's degree (MBA or equivalent) is preferred.
- Solid understanding of SEO, SEM, social media and email marketing.
- Experience in PR Strategy, medial relations, and event planning.
- Strong content strategy and copywriting/editing skills.
- Demonstrated ability to lead and coordinate a marketing team.
- Excellent project management and organizational skills.
- Analytical mindset with experience using marketing analytics tools (Google Analytics, SEO tools, CRM/Marketing Automation).
- Experience in B2B or technology industry is a big plus.
Desired Skills & Attributes
- Exceptional communicator with a storyteller’s instinct.
- Strategic thinker who can see the big picture and deliver actionable plans.
Apply Now!