Marketing Manager

Position:

Reports to:

About Anker Innovations

Anker Innovations is a global leader in consumer electronics and the parent company of pioneering brands including Anker, soundcore, eufy, and Nebula. With a strong global footprint across Asia, Europe, the Middle East, and North America, our mission is to empower smarter lives through innovative, high-quality technology products trusted by millions worldwide.

About the Role

Marketing Manager

Key Responsibilities

• Develop and lead holistic 360° marketing strategies tailored to India, aligned with brand and commercial objectives
• Execute integrated marketing campaigns across digital, retail, PR, influencer, and experiential channels
• Lead local activations, partnerships, sponsorships, and events to build brand love and awareness
• Drive platform-specific strategies for Amazon, Flipkart, and quick commerce players (e.g., Blinkit, Zepto), including campaign planning, merchandising, and seasonal calendar alignment
• Collaborate with e-commerce teams to boost visibility and conversion on key platforms through content, deals, and performance marketing
• Manage the regional social media and digital content calendar in collaboration with agencies and global teams
• Partner with product and sales teams to launch new products with strong GTM strategies and market-specific messaging
• Own and manage marketing budgets, ensuring cost-effective execution and maximum ROI
• Monitor and analyze campaign performance, generating actionable insights and continuous optimization
• Act as the brand custodian for the portfolio in the region, ensuring consistency in tone, messaging, and customer experience
• Build and manage relationships with external agencies, vendors, and partners to deliver high-quality output on time

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus

• 10+ years of experience in brand or marketing roles, ideally in consumer electronics or tech

• Proven success in developing and executing integrated campaigns across digital and offline channels
• Hands-on experience in managing marketing for Amazon, Flipkart, and/or quick commerce platforms
• Deep understanding of e-commerce growth levers: platform media, A+ content, ratings/reviews, merchandising, and seasonal calendar execution
• Strong analytical mindset with ability to use data to inform strategy and optimize performance
• Excellent cross-functional collaboration and stakeholder management skills
• Ability to thrive in a fast-paced, multicultural, and agile environment

What We Offer

• Opportunity to lead marketing for globally recognized tech brands
• Exposure to regional and global leadership and cross-functional teams
• A dynamic, fast-paced, and collaborative work environment in

  Bengaluru

• Career growth and development in a high-impact role within a rapidly scaling organization

If you're passionate about bringing innovative technology to life, building e-commerce momentum, and shaping brand stories that resonate across cultures, we'd love to hear from you.