Marketing Manager

Gautham Hospital

0 years

6 Lacs

India

Posted:7 hours ago| Platform: GlassDoor logo

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Skills Required

marketing strategy development healthcare management messaging communication analysis research service content outreach engagement report effectiveness

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities of a Hospital Marketing Manager:

Strategy Development & Implementation:Create and execute comprehensive marketing plans tailored to the healthcare industry, focusing on promoting hospital services and achieving organizational goals.
Brand Management: Oversee the hospital's brand reputation, ensuring consistent messaging across all communication channels.
Market Analysis & Research: Analyse market trends, patient feedback, and competitor activity to identify opportunities for growth and service enhancement.
Content & Campaign Creation:Develop and coordinate promotional materials, advertisements, press releases, and other marketing collateral.
Event & Community Outreach:Plan and organize events and community outreach programs to enhance the hospital's presence and engagement within the community.
Collaboration:Work closely with medical staff, administrative teams, and external agencies to align marketing initiatives with clinical and business objectives.
Performance Monitoring:Track and report on the effectiveness of marketing campaigns, making adjustments as needed to optimize results.
Budget Management:Develop and manage marketing budgets effectively.

Job Type: Full-time

Pay: From ₹55,000.00 per month

Benefits:

Cell phone reimbursement

Work Location: In person

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