Marketing Communications Manager

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Role Overview

Brand Marketing Manager/Specialist

You will be responsible for managing daily brand marketing operations, driving acquisition efforts, and ensuring alignment across offline and digital channels. The ideal candidate brings a combination of strategic thinking, execution excellence, and stakeholder management experience, preferably in health tech or a related industry.

Key Responsibilities

• Lead the development and execution of brand campaigns across digital and offline channels for Tricog and its sub-brands.
• Develop and implement GTM strategies for key product categories, aimed at enhancing visibility and driving business growth.
• Manage end-to-end execution of brand initiatives in collaboration with internal teams (product, inside sales, content, and design) and external partners (agencies, media, vendors).
• Drive key acquisition initiatives including SEO-led content programs, webinar management, and website performance optimization.
• Translate customer insights, competitor intelligence, and market data into actionable brand strategies.
• Ensure consistency in brand messaging and identity across all touchpoints.
• Support regional and offline marketing efforts in coordination with the field teams.
• Oversee budgets, timelines, and quality control for all brand-related deliverables.

Required Qualifications and Skills

• Minimum 4 years of experience in brand marketing or account management (agency or in-house).
• Demonstrated success in developing and executing full-funnel brand campaigns that have delivered measurable results.
• Strong project management capabilities with experience handling multiple stakeholders and priorities.
• Excellent written and verbal communication skills in English.
• Proficiency in using digital marketing platforms and tools; working knowledge of CRM and performance analytics tools (HubSpot, Google Analytics, etc.) is an advantage.
• Ability to work independently while collaborating effectively with cross-functional teams.
• High level of adaptability and strong organizational skills.

Preferred Attributes

• Proven ability to manage brand equity while driving marketing performance.
• Deep understanding of contemporary marketing channels, including emerging trends in digital and content marketing.
• Experience in healthcare, SaaS, or technology-driven sectors will be an added advantage.
• Willingness to travel as required for campaign rollouts, events, or regional coordination.

About Tricog Health

At Tricog, we don’t just build products — we solve cardiac emergencies at scale. With real-time diagnosis and AI-driven health tech, our mission is to make critical cardiac care available anywhere, anytime.

We’re building a lean, smart, execution-driven team. If you’re tired of red tape and want your work to drive real outcomes, read on.

Why Join Tricog

At Tricog, we are redefining cardiac care through cutting-edge health tech solutions. As part of the Marketing team, you will contribute to a brand that directly impacts lives, working in a fast-paced environment with a passionate and agile team. You’ll have the opportunity to drive high-impact initiatives with visible outcomes, while advancing your career in a purpose-driven organization.