Marketing Analyst

Location: Noida

Employment Type: Full-time

Experience Required: 4+ years

Notice Period: Immediate joiners preferred (within 30 days)

The Marketing Data Analyst will analyze marketing data to evaluate campaign performance and develop dashboards and reports to track key performance indicators (KPIs). You will identify trends and insights to optimize marketing strategies, conduct competitor analysis and market research, and collaborate with marketing teams to improve campaign efficiency. The role also involves monitoring ROI and budget utilization for marketing activities, as well as supporting decision-making with data-driven insights.

Key Responsibilities:

• Analyze marketing data to evaluate campaign performance.
• Develop dashboards and reports to track key performance indicators (KPIs).
• Identify trends and insights to optimize marketing strategies.
• Conduct competitor analysis and market research.
• Collaborate with marketing teams to improve campaign efficiency.
• Provide recommendations for targeting and audience segmentation.
• Monitor ROI and budget utilization for marketing activities.
• Support decision-making with data-driven insights.

Required Skills & Qualifications:

• Proficiency in data analysis tools like Excel, Tableau, or Power BI.
• Experience with Google Analytics, CRM tools, and marketing platforms.
• Strong knowledge of statistics and data modeling.
• Familiarity with A/B testing and experimental design.
• Preferred: Certifications in Google Analytics or data analysis.
• Understanding of marketing concepts and strategies.
• Basic SQL knowledge for data querying.

Key Competencies:

• Strong analytical and critical thinking skills.
• Detail-oriented with a focus on accuracy.
• Excellent communication and presentation abilities.
• Ability to work in a fast-paced environment.
• Proactive approach to identifying opportunities for improvement.