Company Overview:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.
EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks.
BankKaro is a platform helping users find the best financial products, including credit cards, personal loans, and mutual funds, based on their unique needs. BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more.
Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India!
Role Overview:
We are hiring a high-performing and data-driven SEO Team Led to own and scale our organic growth across multiple domains including CashKaro, EarnKaro and BankKaro. The ideal candidate will bring deep expertise in technical SEO, content strategy, and team leadership to drive consistent traffic and revenue growth.
Key Responsibilities:
SEO Strategy & Execution: Develop and lead long-term SEO strategy across all properties with clear traffic, keyword, and revenue targets.
Build and Own the SEO Content Plan Across All Website Verticals:
Own the end-to-end SEO content strategy for all website sections including blogs, store pages, credit cards, offers, and new launches. Identify high-volume, low-competition keywords and manage the full content pipeline - from research and briefing to publishing and performance tracking - with the goal of ranking in the top position in the SERP.
Assign content to the writer and own the outcome
Once the content plan is in place, the next step is to work closely with content writers to create best-in-class content with the goal of ranking in the top 3 - ideally the No. 1 spot on SERP. This involves identifying high-value content opportunities, creating detailed content briefs, guiding writers on how to make the content useful and engaging, editing their work, and optimizing pages for rankings, CTR, and conversions.
Technical SEO: Work closely with tech teams to resolve crawling, indexing, site speed, schema, mobile usability, and Core Web Vitals issues.
Tools & Analytics: Use Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and other tools to derive insights and drive action.
Monitoring & Reporting: Set up dashboards to track keyword rankings, traffic, and SEO ROI. Provide regular performance updates to senior leadership.
Cross-Functional Collaboration: Work with product, tech, marketing, and design teams to ensure SEO is baked into all key initiatives.
Competitor Analysis: Benchmark against top competitors and identify gaps/opportunities.
Team Management: Lead and mentor a team of SEO specialists and content writers; provide performance feedback, define KRAs/OKRs, and oversee execution.
Must-Have Skills:
SEO Leadership & Strategy: Over 4–8 years of SEO experience, including 2+ years in a lead or managerial role driving strategic initiatives and team growth.
Proven Results in Organic Growth: Demonstrated success in significantly increasing organic traffic and driving revenue through data-backed SEO strategies.
On-Page, Off-Page & Technical SEO Expertise: Comprehensive knowledge and hands-on experience across all SEO verticals – On-Page, Off-Page, content optimization, link building, and technical audits etc.
SEO Tools Proficiency: Skilled in using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio to derive insights and actions.
Keyword Research & Internal Linking Strategy: Strong command of keyword research, clustering, and optimizing internal linking to build topical authority and boost rankings.
Large-Scale Website Management: Experience in managing large-scale content and product pages (1000+ URLs).
Collaboration and communication: Ability to work with tech teams to implement SEO recommendation. Excellent written and verbal communication skills.
Technical SEO Fundamentals: Solid understanding of CWV, structured data, sitemap, robots.txt, canonicalization, etc.
Traffic & Revenue Forecasting: Ability to estimate the potential impact of SEO efforts on traffic and revenue to prioritize initiatives.
Advanced Excel Skills: Advanced proficiency in Microsoft Excel - must be comfortable working with large datasets, using formulas, pivot tables, lookups, and charts to track SEO performance and identify trends.
SEO Automation & AI Tools: Familiar with automation tools and AI-powered content systems to streamline and scale SEO efforts.
Good-to-Have Skills:
Experience in affiliate, e-commerce, or fintech domains.
Working knowledge of HTML, JavaScript, and CMS platforms like WordPress, Shopify, or Next.js.
