Svast Healthcare Technologies is a leading healthcare Revenue Cycle Management (RCM) company committed to helping medical practices maximize reimbursements and improve operational efficiency. With deep expertise in medical billing, coding, and credentialing, we empower healthcare providers to focus on patient care while we take care of the rest.

Position Summary:

Digital Marketing Specialist

Key Responsibilities:

Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, Google Ads, LinkedIn, Email Marketing, etc.)
Develop and implement keyword strategies to improve organic search rankings and drive qualified traffic
Manage company websites (WordPress/HTML) and regularly update pages with SEO-friendly content
Create, manage, and promote blog posts, landing pages, and lead magnets
Monitor, analyze, and report on campaign performance using Google Analytics, Search Console, and other tools
Coordinate with content writers, designers, and SEO consultants to align on strategy
Run and optimize PPC campaigns with a strong focus on lead generation and conversion tracking
Manage email marketing campaigns and CRM-based outreach workflows
Conduct competitor analysis and stay up-to-date with healthcare marketing trends

Requirements:

Bachelor's degree in Marketing, Communications, or related field
3–6 years of experience in digital marketing (preferably in healthcare or B2B services)
Strong understanding of SEO best practices and tools (Ahrefs, SEMrush, etc.)
Experience with Google Ads, Meta Ads, and LinkedIn Ads
Proficiency with Google Analytics, Google Tag Manager, and Search Console
Knowledge of healthcare industry, especially medical billing, coding, or RCM is a plus
Excellent written and verbal communication skills
Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

Experience with email marketing tools like Mailchimp, HubSpot, or Zoho
Knowledge of WordPress, Webflow, or similar CMS platforms
Familiarity with marketing automation and CRM tools
Basic understanding of HTML/CSS is a plus
Creative mindset with the ability to suggest and implement new campaign ideas

What We Offer:

Competitive salary based on experience
Opportunity to grow in a niche healthcare industry
Remote work environment
Supportive and collaborative team culture
Continuous learning and development opportunities

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