Job Description: SEO & Lead Generation Specialist Location: Ajmer (Hybrid) Type: Full-time / Freelance Experience: Minimum 1-2 years in SEO and lead generation About Us: Next Step Edu is a fast-growing career and education platform that connects students and working professionals to top universities through online degree programs. We’re now looking for a results-driven SEO Specialist to boost our online visibility and generate quality leads for our academic programs. Key Responsibilities: Develop and implement effective SEO strategies (on-page & off-page) Conduct thorough keyword research to drive traffic and generate leads Optimize landing pages, website content, and blog posts to improve rankings Perform technical SEO audits and work with the web team to resolve issues Track and analyze website analytics and KPIs using tools like Google Analytics, Search Console, SEMrush/Ahrefs Build high-quality backlinks through outreach and content marketing Collaborate with the content and digital marketing teams for lead-oriented campaigns Monitor competitors and trends to refine strategies Run A/B tests on meta tags, CTAs, and headlines to increase conversion Ensure SEO best practices are followed across all digital assets Provide regular reports on rankings, lead performance, and recommendations Requirements: Proven experience in SEO and digital lead generation (preferably in the education sector) Strong understanding of search engine algorithms, keyword ranking factors, and digital funnels Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest, etc. Knowledge of WordPress/website CMS and basic HTML/CSS (preferred) Experience with lead tracking tools and CRM integration is a plus Excellent communication and reporting skills Ability to work independently and deliver measurable results Perks: Flexible working hours (Hybrid model) Performance-based incentives Opportunity to work with a growing edtech startup Freedom to experiment and innovate Job Types: Full-time, Internship Pay: ₹9,832.37 - ₹39,878.28 per month Benefits: Health insurance Paid time off Schedule: Monday to Friday Work Location: In person

Next Step Edu is an emerging EdTech startup committed to connecting students with top-notch universities across India. We specialize in online degree programs (UG & PG) and career counseling, helping students make informed career decisions. We are looking for a Meta Ads Specialist to run highly targeted and conversion-focused ad campaigns for our online degree programs like MBA, BBA, MCA, etc. Key Responsibilities: Plan, create, and manage high-converting Facebook & Instagram ad campaigns Design and test multiple ad creatives, copies, and audience segments Optimize campaigns to generate quality leads (not just clicks) Track and analyze performance using Meta Ads Manager A/B test audiences, placements, creatives, and landing pages Coordinate with the content/counseling team to align lead quality and feedback loop Implement retargeting and lookalike strategies Report ROI, CAC (Customer Acquisition Cost), CPL (Cost per Lead) weekly Requirements: Proven experience managing Meta Ads (min. 1–2 years) – preferably in the education or lead-gen sector Strong understanding of lead generation funnels and tracking tools Ability to create audience personas and segment targeting Basic knowledge of Canva or Photoshop to make ad creatives (optional but preferred) Must know how to use Meta Pixel and integrate with landing pages Familiarity with CRM tools like HelloLeads (a plus) Preferred Qualifications: Experience working with EdTech, coaching institutes, or online universities Ability to work independently and deliver results under tight deadlines Strong analytical and communication skills Compensation: Competitive fixed salary / Monthly Retainer (for freelancers) Performance-based bonuses (based on CPL & conversion rates) How to Apply: Send your CV and portfolio (if available) to nextstepedu.india@gmail.com Subject: Application – Meta Ads Specialist Would you like me to: Create a LinkedIn or WhatsApp version of this JD? Draft a hiring post caption you can use for your social media? Job Types: Full-time, Internship Contract length: 6 months Pay: From ₹15,000.00 per month Benefits: Health insurance Paid time off Work Location: In person

About Next Step Edu: We are an education platform bridging the gap between students, schools, and universities. We offer online degree programs, career counseling, psychometric testing, and real-world exposure through workshops and seminars. Join us to shape the future of education in India. Key Responsibilities: Assist in developing and scheduling content for Instagram, LinkedIn, Facebook, and YouTube. Create reels, stories, graphics, and written posts in line with the brand voice. Monitor engagement, trends, and competitor activities to improve reach. Support in planning campaigns, giveaways, webinars, and event promotions. Handle basic community engagement – respond to DMs/comments. Collaborate with the design and content team for creatives. What We’re Looking For: Students or recent grads from media, marketing, journalism, or related fields. Strong understanding of social media platforms and trends. Basic skills in Canva, Instagram Reels, or short-form video editing. Good writing and communication skills (English/Hindi). A creative thinker with attention to detail and consistency. What You’ll Get: Letter of Internship & Letter of Recommendation (based on performance) Hands-on experience in EdTech & content marketing Flexible working hours and creative freedom Mentorship from an experienced team Opportunity to grow into a paid role How to Apply: Send your resume and 2 sample posts (graphics or content) Job Type: Full-time Pay: ₹8,086.00 - ₹22,991.77 per month Work Location: In person

About Next Step Edu: We are an education platform bridging the gap between students, schools, and universities. We offer online degree programs, career counseling, psychometric testing, and real-world exposure through workshops and seminars. Join us to shape the future of education in India. Key Responsibilities: Assist in developing and scheduling content for Instagram, LinkedIn, Facebook, and YouTube. Create reels, stories, graphics, and written posts in line with the brand voice. Monitor engagement, trends, and competitor activities to improve reach. Support in planning campaigns, giveaways, webinars, and event promotions. Handle basic community engagement – respond to DMs/comments. Collaborate with the design and content team for creatives. What We’re Looking For: Students or recent grads from media, marketing, journalism, or related fields. Strong understanding of social media platforms and trends. Basic skills in Canva, Instagram Reels, or short-form video editing. Good writing and communication skills (English/Hindi). A creative thinker with attention to detail and consistency. What You’ll Get: Letter of Internship & Letter of Recommendation (based on performance) Hands-on experience in EdTech & content marketing Flexible working hours and creative freedom Mentorship from an experienced team Opportunity to grow into a paid role How to Apply: Send your resume and 2 sample posts (graphics or content) Job Type: Full-time Pay: ₹8,086.00 - ₹22,991.77 per month Work Location: In person