Lead generation & Email Marketing Specialist

Company Description

99Crews is a global client acquisition and lead generation agency that helps B2B businesses consistently fill their sales pipeline with qualified leads and booked appointments. We specialize in outbound strategies, cold email, LinkedIn outreach, and data-driven targeting to drive measurable growth for SaaS companies, marketing agencies, and service-based businesses. At 99Crews, our mission is simple: deliver predictable, scalable, and ROI-focused lead generation that fuels long-term success for our clients.

About the Role:

Lead Generation & Email Marketing Specialist

You must have in-depth knowledge of outbound lead generation strategies, cold email marketing, and tools/systems essential for campaign execution, monitoring, and reporting.

Key Responsibilities:

Lead Generation

• Research, identify, and generate qualified leads using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, and other databases.
• Build and manage targeted prospect lists based on ideal client profiles (ICPs) for multiple industries.
• Segment leads by industry, geography, company size, decision-maker role, etc.
• Maintain and update CRM systems with accurate prospect and outreach data.

Cold Email Marketing

• Craft personalized and compelling cold email sequences that drive engagement and appointment booking.
• Execute and manage cold email campaigns using tools like Instantly, Lemlist, Mailshake, Smartlead, etc.
• Monitor inboxes, track email deliverability, open/click/reply rates, and optimize campaigns accordingly.
• Set and manage follow-up sequences for maximum conversion.
• Use A/B testing to improve email performance and conversion rates.

Appointments & Reporting

• Book qualified meetings/appointments on behalf of clients using calendar tools like Calendly.
• Provide weekly and monthly reports on leads generated, meetings booked, response rates, and campaign performance.
• Coordinate with internal account managers or clients for continuous feedback and campaign optimization.

Required Skills & Experience:

• Proven experience (2+ years) in B2B lead generation and cold email marketing.
• Strong familiarity with tools like:

• LinkedIn Sales Navigator, Apollo, ZoomInfo

• Cold email platforms:

  Instantly, Lemlist, Mailshake, Smartlead, etc.

• Enrichment:

  Clay, Apify, Bombora etc

• Email validation tools:

  NeverBounce, Bouncer, Zerobounce, etc.

• CRMs:

  HubSpot, Pipedrive, GoHighLevel, or similar.
• Solid understanding of spam filters, warm-up practices, inbox health, and email domain authentication (SPF, DKIM, DMARC).
• Strong copywriting skills to craft high-converting cold emails.
• Analytical mindset to measure KPIs and continuously improve campaigns.
• Familiarity with multichannel outreach (LinkedIn DMs, cold calling, etc.) is a bonus.
• Excellent written and verbal English communication skills.
• Highly organized, self-motivated, and able to manage multiple client accounts at once.

What We Offer:

• Full-time remote opportunity (Monday to Friday).
• Flexible working hours with performance-based outcomes.
• Competitive monthly salary with bonuses for performance and meeting targets.
• Opportunity to work with a global team and clients from various industries.
• Learning and growth opportunities in advanced lead generation systems and strategies.

How to Apply:

If you're passionate about generating leads, love working in fast-paced environments, and are excited about scaling client pipelines across different industries, we want to hear from you!

Apply now with your resume and a short note highlighting your experience with lead generation tools, cold email platforms, and the results you’ve delivered.