Head of PPC (India)

• Lead and Manage PPC Team:
• Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
• Foster a collaborative and high-performance team environment.
• Develop and Implement PPC Strategies:
• Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
• Continuously analyze and optimize campaigns to improve performance and ROI.
• Account Management:
• Control and manage Google AdWords accounts of other specialists, providing direction and support.
• Monitor and report on account performance, identifying areas for improvement.
• Keyword Research and Optimization:
• Conduct thorough keyword research to identify opportunities for campaign enhancement.
• Implement keyword strategies to maximize reach and relevance.
• Ad Creation and Testing:
• Develop compelling ad copy and creatives that align with campaign goals.
• Conduct A/B testing to determine the most effective ads.
• Budget Management:
• Allocate and manage PPC budgets effectively, ensuring optimal spend.
• Track and report on budget performance, making adjustments as needed.
• Performance Analysis and Reporting:
• Utilize analytics tools to monitor campaign performance and generate actionable insights.
• Provide regular reports on key metrics, including CTR, CPC, CPA, and ROI.
• Stay Up-to-Date with Industry Trends:
• Keep abreast of the latest trends and best practices in PPC and digital marketing.
• Implement innovative strategies to stay ahead of the competition.
• Training and Development:
• Mentor and train PPC specialists to develop their skills and knowledge.
• Encourage continuous learning and professional development within the team.
  

• Proven experience as a PPC Manager for 3+ years
• Expertise in managing Google AdWords accounts.
• Strong understanding of PPC best practices and optimization techniques.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush).
• Strong leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field preferred.
  

Requirements

Technical Requirements:

Minimum Technical Requirements

Power Backup

Internet Backup