Growth Marketing Lead

This role is for one of our clients
Industry: OperationsSeniority level: Associate levelMin Experience: 1 yearsLocation: BengaluruJobType. : full-time

About The Role

We’re on the hunt for a

Growth Marketing Lead

who thrives on building brands, scaling performance campaigns, and crafting impactful offline activations. If you live and breathe experimentation, customer psychology, and conversion funnels — while also having a knack for storytelling and brand experience — this role is your stage.
You’ll partner directly with the leadership team to lead multi-channel marketing efforts, shape our brand presence, and drive sustainable growth across acquisition, retention, and engagement.

What You'll Be Driving

🔥

Offline & Brand-Led Growth

Conceptualize and execute high-impact offline campaigns: events, trade activations, exhibitions, print media, and local brand integrations.
Develop and own the brand strategy, ensuring consistency in voice, design, and messaging across all touchpoints.📈

Performance & Digital Marketing

Own paid marketing across platforms (Google Ads, Meta, LinkedIn, etc.) with a clear focus on ROAS and CAC.
Design and implement SEO/SEM strategies to capture high-intent traffic and grow organic visibility.🧪

Growth Experimentation & Funnels

Launch and test new acquisition channels: referral programs, partnerships, affiliate networks, or influencer tie-ups.
Collaborate with product/design teams to optimize landing pages and user flows that boost conversion rates.🔁

Retention & Customer Lifecycle

Build and manage end-to-end CRM and lifecycle marketing: from email to WhatsApp campaigns, loyalty journeys to reactivation loops.
Analyze customer behavior, churn patterns, and LTV drivers to drive repeat business and engagement.🧠

Team & Strategy Ownership

Lead a small but mighty marketing/content team to execute with speed and precision.
Define and track KPIs across acquisition, engagement, and brand metrics — and communicate insights to stakeholders with clarity.

Who You Are

2+ years

of experience in growth marketing, preferably with exposure to both offline and digital strategies.
A

generalist with a specialist mindset

— equally comfortable in a Google Ads dashboard as you are briefing a creative agency.
Experience in

interior design, furniture, or construction

sectors is a big plus.
Strong communicator and storyteller — able to articulate vision and data with equal impact.

Action-oriented

— you don’t just plan, you build and ship.
Comfortable with

6-day workweeks

in a startup hustle environment.
Always

curious, analytical, and unafraid to get your hands dirty.

Nice-to-Haves (Preferred Skills)

Performance Marketing (PPC, Paid Media)
Brand Campaign Planning & ExecutionCRM & Marketing Automation Tools (HubSpot, MoEngage, etc.)Offline Channel Strategy (Events, BTL, Retail)Funnel & CRO Optimization (Google Analytics, Hotjar, etc.)Social Media Campaigns & Influencer Management