Ecommerce Marketing Manager

Company Description

KORA® by Nilesh Mitesh, founded by the designer duo Nilesh and Mitesh under N.M. Fashion Designs Pvt. Ltd., has grown from a small retail store in Mumbai to a well-known brand with over 20+ stores. Since 2009, we have been renowned for our high-quality Sherwanis, Kurtas, Suits, and other garments that blend traditional crafts with contemporary haute couture. Our mission is to offer luxurious yet affordable traditional wear for men, bridging the gap between high-end celebrity designers and the unorganized fashion sector. We are dedicated to providing top-notch craftsmanship and personalized shopping experiences to make every special moment memorable.

Role Description

This is a full-time on-site role for an Ecommerce Marketing Manager based in Mumbai. The Ecommerce Marketing Manager will be responsible for developing and implementing marketing strategies for our online store, managing e-commerce sales, analyzing market trends, and overseeing project management tasks. Day-to-day responsibilities include collaborating with the sales team, recognizing new market opportunities, and ensuring that marketing initiatives align with business objectives.

Roles and responsibilities

1. Strategy Development: Develop and implement the overall eCommerce strategy aligned with the company's goals and objectives.

2. Revenue Generation: Drive revenue growth through effective online sales strategies, marketing initiatives, and customer acquisition tactics.

3. Website Management: Oversee the design, functionality, and performance of the eCommerce website to ensure an optimal user experience and maximum conversion rates.

4. Product Management: Manage the online product catalog, including pricing, inventory management, and product listings optimization.

5. Digital Marketing: Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, social media advertising, and affiliate marketing, to drive traffic and sales.

6. Customer Experience: Focus on enhancing the overall customer experience by optimizing the online shopping journey, providing excellent customer service, and implementing customer feedback mechanisms.

7. Analytics and Reporting: Monitor key performance indicators (KPIs) such as sales, conversion rates, traffic sources, and customer behavior, and use data analytics to identify trends, insights, and opportunities for improvement.

8. Technology Integration: Evaluate and implement eCommerce technologies, platforms, and tools to enhance operational efficiency, scalability, and innovation.

9. Team Leadership: Build and lead a high-performing eCommerce team, including professionals such as web developers, digital marketers, content creators, and customer service representatives.

10. Partnerships and Vendor Management: Identify and manage relationships with third-party vendors, partners, and service providers to support eCommerce operations, such as payment processors, shipping carriers, and technology vendors.

11. Compliance and Security: Ensure compliance with relevant regulations such as data protection laws (e.g., GDPR), and implement security measures to protect customer data and prevent fraud.

12. Continuous Improvement: Stay updated on industry trends, best practices, and emerging technologies in eCommerce, and continuously innovate and optimize processes to stay competitive.

13. Budgeting and Financial Management: Develop and manage the eCommerce budget, allocate resources effectively, and track financial performance against targets.

14. Cross-functional Collaboration: Collaborate with other departments such as marketing, IT, finance, and supply chain to align eCommerce initiatives with broader organizational strategies and goals.

15. Risk Management: Identify potential risks and challenges related to eCommerce operations, such as cybersecurity threats, supply chain disruptions, or changes in market dynamics, and develop mitigation strategies.

Working Days

Qualifications

• 10+ years of experience
• Strong Analytical Skills and Project Management abilities
• Experience in E-Commerce and Sales with Leadership experience in eCommerce role
• Expertise in developing and implementing Marketing Strategy
• Excellent communication and team collaboration skills
• Ability to work on-site in Mumbai
• Must have worked in an Ecommerce business planning section helping clients/product teams to leverage the opportunity
• Post Graduation degree in Marketing, Business, or related field
• Experience in the fashion industry is a plus

Interested enthusiast please share your resume at hr@koranm.com or whatsapp your resume on 9833316132.

Let's create growth journey together.

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