Digital Marketing Specialist

Location: Hyderabad

CTC: Rs.40,000/- to Rs.45,000/- per month

Position Overview:

Key Responsibilities:

1. Digital Marketing Strategy and Execution:

• Develop, implement, and optimize comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, Whatsapp marketing etc.).
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and others.
• Create and curate engaging content tailored to target audiences.

1. E-Commerce Management:

• Oversee day-to-day operations of e-commerce platforms, including meechu.in, Amazon, Flipkart, and others.
• Optimize product listings, pricing, and promotional strategies to maximize visibility and sales.
• Analyze and report on sales performance, traffic, and conversion rates to identify areas for improvement.

1. Website and UX Optimization:

• Collaborate with web developers and designers to enhance website functionality and user experience.
• Ensure the website is SEO-friendly, mobile-responsive, and aligned with current e-commerce trends.
• Monitor and address technical issues promptly.

1. Analytics and Reporting:

• Track, analyze, and interpret key performance metrics across digital channels and e-commerce platforms.
• Prepare detailed reports with insights and recommendations for continuous improvement.

1. Customer Engagement and Retention:

• Develop strategies to engage customers through personalized email campaigns, loyalty programs, and remarketing efforts.
• Respond to customer inquiries and reviews to maintain a positive online reputation.

1. Collaboration and Innovation:

• Work closely with cross-functional teams, including sales, design, and operations, to align strategies and achieve business goals.
• Stay updated on industry trends, technologies, and competitor activities to bring innovative ideas to the table.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in digital marketing and e-commerce management.
• Strong knowledge of digital marketing tools, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Proficiency in e-commerce platforms like Shopify, WooCommerce, Amazon Seller Central, etc.
• Excellent analytical, organizational, and communication skills.
• Creative mindset with the ability to generate compelling marketing campaigns.
• Familiarity with HTML, CSS, or basic web design is a plus.

What We Offer:

• Competitive salary and performance-based bonuses.
• A dynamic and collaborative work environment.
• Opportunities for professional development and growth.
• Involvement in exciting and innovative projects.