Digital Marketing Manager

Title:

Location:

Experience:

Overview:

Digital Marketing Manager

Key Responsibilities

Strategy Development

• Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display).
• Drive brand visibility and qualified lead generation to support business growth.

Campaign Management

• Measure and report performance of all digital campaigns against KPIs and ROI.
• Optimize campaigns using insights from analytics and conversion data.

Content Management

• Coordinate with teams to create high-converting landing pages and digital content.
• Oversee content distribution to align with lead generation goals.

Data & Revenue Analysis

• Analyze user journeys across touchpoints to improve conversion funnels.
• Track marketing-attributed revenue and optimize lead acquisition costs.

SEO and SEM

• Develop SEO strategies to increase organic traffic and search rankings.
• Manage paid campaigns on Google and Bing for high-quality lead generation.

Social Media Management

• Grow brand presence and engagement across social platforms.
• Oversee day-to-day content and performance of social channels.

Email Marketing

• Plan and execute lead-nurturing email campaigns to boost engagement.
• Monitor open, click-through, and conversion rates to improve performance.

Lead Generation & Revenue Growth

• Design and run demand generation campaigns targeting qualified leads.
• Collaborate with sales to align marketing with pipeline and revenue goals.

Budget Management

• Allocate and manage budgets to ensure cost-effective campaign performance.
• Track and report spending, ROI, and overall budget efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Additional certifications in digital marketing tools or platforms are a plus.

Experience

• 10-15 years of digital marketing experience with proven campaign success.
• Hands-on experience in performance marketing, lead generation, and analytics.

Skills

● Strong understanding of digital marketing concepts, strategies, and best practices.

● Hands-on experience with SEO, PPC, email marketing, and social media.

● Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g., HubSpot, Marketo).

● Excellent written and verbal communication skills.

● Strong analytical and problem-solving abilities.

● Up-to-date with the latest trends and tools in digital marketing.

Working Conditions

• Office-based role in Mohali, Punjab.

Note

• Male candidates are preferred.

• Candidates who are

  open to relocating to Mohali

  are strongly encouraged to apply.