Digital Marketing Manager

Digital Marketing Manager

Location: Ludhiana

Duties:

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

· Maintaining our social media presence across all digital channels

· Maintaining & managing Social Media Calendar

· Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities:

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize the user experience

· Collaborate with agencies and other vendor partners

Requirements:

· BS/MS degree in marketing or a related field

· Proven working experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)

· Experience in setting up and optimizing Google Adwords campaigns

Past Experience: (3-4 Years)

· Account management experience with a fast-paced digital marketing agency

Job Type: Full-time

Schedule:

• Day shift

Supplemental Pay:

• Quarterly bonus

Ability to commute/relocate:

• Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 5 years (Required)

Location:

• Ludhiana, Punjab (Required)

Work Location: In person