Job Title: Content Strategist Experience Required: 6+ Years About Us: At Signity Software Solutions , we specialise in AI consulting, strategy, and custom development services . Our solutions are used by enterprises globally to drive digital transformation, intelligent automation, and data-driven decisions. We are now looking to elevate our content game by hiring a strategic, hands-on, and technically savvy Content Strategist to own and lead our content efforts across brands and channels. About the Role: We're looking for an experienced Content Strategist who can shape and execute a robust content strategy that spans storytelling, technical education, SEO performance, and brand building. The ideal candidate should bring a blend of strategic thinking, technical understanding, editorial skills , and leadership experience to grow our content ecosystem in alignment with business goals. Key Responsibilities: Own the content strategy, editorial calendar, and publishing workflows for Signity and its associated brands. Collaborate closely with SEO and digital marketing teams to deliver content that drives traffic, engagement, and conversions. Lead a network of in-house writers, freelancers, and agencies to produce content across formats blogs, whitepapers, case studies, landing pages, email, videos, and more. Create and oversee the development of technical content , including AI/ML concepts, platform documentation, solution explainers, and product use cases. Review and edit content for clarity, accuracy, consistency, and alignment with brand voice and technical depth. Collaborate with cross-functional teams, including Product, Engineering, Marketing, and Sales to develop audience-focused, insight-driven content. Drive storytelling for marketing campaigns, solution narratives, brand positioning, and thought leadership. Manage content performance metrics via Google Search Console, HubSpot, and analytics platforms to guide strategic improvements. Oversee and execute the social media strategy across product and service verticals. Mentor and upskill junior writers, ensuring quality output and professional growth. Required Skills & Qualifications: 6+ years of experience in content strategy, writing, or marketing roles with at least 3 years in a leadership or mentoring capacity . Proven ability to craft and scale successful content strategies across B2B brands. Strong technical writing experience , especially in areas related to AI, machine learning, software development, cloud, or data engineering . Experience working in or alongside Product and Engineering teams to turn complex concepts into accessible content. Deep understanding of SEO best practices, keyword research, and on-page optimization. Expertise with CMS platforms (e.g., WordPress), analytics tools (Google Analytics, HubSpot), and SEO tools (Ahrefs, SEMrush, etc.). Strong editing, storytelling, and content planning capabilities. Comfortable managing multiple projects and priorities with a high attention to detail. Exposure to scripting for video explainers or product walkthroughs is a bonus. Nice to Have: Experience in developing developer-focused documentation or knowledge base content. Familiarity with AI-related topics such as LLMs, RAG (Retrieval-Augmented Generation), NLP , or MLOps . Previous work in a startup or agency environment with fast-paced content cycles. Experience in conducting SME (Subject Matter Expert) interviews and transforming insights into high-value content. Familiarity with content automation tools , generative AI for writing, or prompt engineering. Basic design or UX writing knowledge to support web/app content. Experience working with international brands or global content strategies. Why Join Us? Lead the content strategy for a fast-growing AI-focused technology company . Shape narratives that make complex innovations easy to understand and engaging to explore. Work in a collaborative, innovative, and growth-oriented environment. Get full ownership of content programs with freedom to experiment, scale, and lead. Show more Show less

Job Title: Senior Business Development Executive Experience Required: 4-7 Years Employment Type: Full-Time Notice Period: Immediate Joiners or within 30 Days Preferred Job Overview We are seeking a highly experienced and strategic Senior Business Development Executive to join our team. The ideal candidate should have a proven track record of independently acquiring high-value projects through platforms like Upwork and similar freelancing portals. This role involves leading the bidding strategy, nurturing long-term client relationships, and contributing to business growth in domains such as AI, Web, and Mobile App Development Key Responsibilities Online Bidding: Actively bid on projects on platforms such as Upwork and similar freelancing portals to acquire new business opportunities. Client Engagement: Build strong relationships with clients to understand their needs and provide customised solutions. Lead Generation: Identify, connect, and convert potential clients into profitable business engagements. Proposal Writing: Create persuasive and professional project proposals tailored to client requirements. Negotiation & Deal Closure: Negotiate terms and finalise agreements to secure project deals successfully. Market Analysis: Keep abreast of industry trends and competitor strategies to enhance business development efforts. Team Coordination: Collaborate with technical and project management teams to ensure timely and quality project delivery. Targets & Reporting: Achieve monthly sales targets and regularly update progress through detailed reports on bids, leads, and closed deals. Key Requirements Experience: 4+ years of experience in online bidding on platforms such as Upwork & other similar channels. Knowledge: Solid understanding of freelancing platforms, business development practices, and online bidding strategies. Skills Strong communication and negotiation skills. Expertise in crafting professional proposals and client correspondence. Excellent organisational skills with attention to detail. Good understanding of IT services and solutions. Proficiency in bidding platforms, CRM tools, and business development software. Team player with the ability to collaborate effectively with internal teams. Qualification Graduation Technologies You’ll Be Bidding For Artificial Intelligence/Machine Learning/Generative AI Web Development (Frontend & Backend), with a focus on custom development; not including CMS platforms like WordPress or Shopify Mobile App Development (Android, iOS, Cross-platform) Location Office-based role in Mohali, Punjab. Notice Period Immediate Joiners or within 30 days preferred

Title: Digital Marketing Manager Location: Bestech Business Tower, Sector 66, Mohali, Punjab Experience: 10 - 14 years Overview: Signity Software Solutions is seeking an experienced and innovative Digital Marketing Manager to lead, strategise, and optimise our digital marketing initiatives across all channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and will be capable of leading integrated campaigns from concept to execution. Key Responsibilities Strategy Development Develop and execute integrated digital marketing strategies (SEO, SEM, email, social media, display). Drive brand visibility and qualified lead generation to support business growth. Campaign Management Measure and report performance of all digital campaigns against KPIs and ROI. Optimize campaigns using insights from analytics and conversion data. Content Management Coordinate with teams to create high-converting landing pages and digital content. Oversee content distribution to align with lead generation goals. Data & Revenue Analysis Analyze user journeys across touchpoints to improve conversion funnels. Track marketing-attributed revenue and optimize lead acquisition costs. SEO and SEM Develop SEO strategies to increase organic traffic and search rankings. Manage paid campaigns on Google and Bing for high-quality lead generation. Social Media Management Grow brand presence and engagement across social platforms. Oversee day-to-day content and performance of social channels. Email Marketing Plan and execute lead-nurturing email campaigns to boost engagement. Monitor open, click-through, and conversion rates to improve performance. Lead Generation & Revenue Growth Design and run demand generation campaigns targeting qualified leads. Collaborate with sales to align marketing with pipeline and revenue goals. Budget Management Allocate and manage budgets to ensure cost-effective campaign performance. Track and report spending, ROI, and overall budget efficiency. Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. Additional certifications in digital marketing tools or platforms are a plus. Experience 10-15 years of digital marketing experience with proven campaign success. Hands-on experience in performance marketing, lead generation, and analytics. Skills ● Strong understanding of digital marketing concepts, strategies, and best practices. ● Hands-on experience with SEO, PPC, email marketing, and social media. ● Proficiency in web analytics tools (e.g., Google Analytics) and marketing software (e.g., HubSpot, Marketo). ● Excellent written and verbal communication skills. ● Strong analytical and problem-solving abilities. ● Up-to-date with the latest trends and tools in digital marketing. Working Conditions Office-based role in Mohali, Punjab. Note Male candidates are preferred. Candidates who are open to relocating to Mohali are strongly encouraged to apply.