Digital Marketing Lead

Job Description

We're seeking a strategic Digital Marketing Lead with 3-6 years of experience to head our digital marketing efforts. You'll lead and mentor both our Digital Marketing Team and Graphic Design Team , drive our overall digital strategy, and manage significant budgets. Key Responsibilities: Lead & Mentor Teams: Directly manage and inspire both Digital Marketing and Graphic Design teams. Strategic Planning: Develop and execute comprehensive digital marketing strategies. Budget Management: Oversee and optimize substantial digital marketing budgets. Paid Media Expertise: Lead and optimize large-scale campaigns on Google Ads and Meta Ads . Performance Analysis: Track, analyze, and report on all digital marketing KPIs. What We're Looking For: Bachelor's degree in Marketing, Computer Science, Information Technology, or a related quantitative field. 3-6 years of digital marketing experience , with a minimum of 2 years in a leadership/team management role . Proven ability to manage both marketing and design teams effectively. Expert-level proficiency in managing and optimizing complex ad campaigns on: Google Ads (Search, Display, Video, Shopping, Performance Max) – deep understanding of bidding strategies, conversion tracking, GTM integration, and audience segmentation. Meta Ads (Facebook, Instagram, Audience Network) – expertise in pixel implementation, CAPI, advanced targeting, A/B testing frameworks, and catalog sales. Demonstrated experience with large-scale budget allocation, forecasting, and ROI optimization. Familiarity with marketing automation platforms (MAPs) and CRM integrations. Strong analytical, problem-solving, and data interpretation skills. Excellent leadership and communication abilities. Job Types: Full-time, Permanent Pay: Up to ₹1,200,000.00 per year Benefits: Paid sick time Provident Fund Schedule: Day shift Work Location: In person