Digital Marketing Executive

Company Description

Caprus Inc. is your trusted partner in remote staffing, virtual assistant services, and business process outsourcing. We help companies reduce payroll expenses significantly while boosting productivity with highly skilled, remote professionals. Our pre-vetted Virtual Assistants are strategic contributors with real-world business experience. Caprus Inc. delivers cost-effective virtual staffing solutions for administrative support, customer service, marketing, lead generation, and back-office operations, driving measurable results.

Role Description

This is a full-time remote role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies, managing social media accounts, creating web content, and analyzing web traffic data. The role will also involve optimizing marketing campaigns to improve performance and engagement.

Qualifications

• Marketing, Social Media Marketing, and Communication skills
• Web Content Writing skills
• Experience with Web Analytics tools
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Experience in digital marketing or a related field is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience required: Minimum 5 years. Preferred experience with logistics and Supply Chain Management industry.

Required Skills

• Conduct comprehensive keyword research and competition analysis
• Execute on-page SEO strategies including metadata, internal linking, schema markup, and URL structures
• Perform off-page SEO initiatives such as link building, guest posting, and outreach coordination

·       Experience with CRM or CMS platforms

·       Content marketing and copywriting

·       Prior work in e-commerce or B2B sectors

·       Data analysis and Google Analytics

·       Knowledge of ad platforms & retargeting

·       Social media strategy & execution

·       Familiarity with tools like Semrush, Canva

·       Plan, launch, and manage Meta ad campaigns for brand awareness and lead generation.

·       Define audience segmentation, targeting strategies, and funnel-based ad planning.

·       Create and test ad creatives (images, videos, copy) tailored to campaign goals

·       Monitor campaign performance using Meta Ads Manager and Business Manager

·       Optimize campaigns for CTR, CPL, and conversion rates through A/B testing

·       Implement Meta Pixel tracking, event setup, and retargeting strategies

·       Collaborate with design, content, and sales teams to align messaging

·       Stay updated on Meta Ads policies, algorithm changes, and platform trends

Key Responsibilities

• Develop, implement, and optimize multi-channel digital marketing campaigns
• Conduct keyword research and on-page/off-page SEO strategies
• Manage social media platforms to increase audience engagement and brand awareness
• Analyze website traffic, campaign performance, and conversion rates using analytics tools
• Collaborate with content creators for blogs, graphics, and video marketing assets
• Implement email marketing and automation workflows for targeted outreach
• Coordinate paid advertising strategies (Google Ads, Meta Ads, etc.) to drive traffic and ROI
• Track KPIs, generate performance reports, and suggest growth-oriented improvements
• Stay updated on digital trends, platform updates, and competitive benchmarking