Digital Marketing Campaign Expert

Company Description Tiju’s Academy is a premier institution for OET and IELTS coaching in Kerala, India. Established in 2021 in Mavelikara and expanded to Thiruvalla in 2022, it aims to provide high-quality language skills to healthcare professionals and others seeking opportunities abroad. Tiju’s Academy focuses on building strong language foundations through innovative teaching methods. The academy is renowned for introducing the best grammar-teaching approach to OET instruction. Key Responsibilities Campaign Strategy & Execution : Develop and implement targeted digital marketing campaigns to promote academic programs, courses, and events, focusing on lead generation, application nurturing, and student enrollment. Multi-Channel Campaign Management : Oversee campaigns across various digital channels, including social media (Facebook, LinkedIn, Instagram), search engine marketing (Google Ads), email marketing, and display advertising. Content Collaboration : Work closely with content creators to produce engaging and informative content, such as program brochures, success stories, and promotional videos, tailored to prospective students. Analytics & Reporting : Utilize tools like Google Analytics and CRM platforms to monitor campaign performance, analyze key metrics, and provide actionable insights to optimize future campaigns. SEO & SEM Optimization : Enhance website content for search engine visibility and manage pay-per-click (PPC) campaigns to drive targeted traffic to program landing pages. Budget Management : Develop and manage campaign budgets, ensuring cost-effective allocation of resources to maximize return on investment (ROI). Stakeholder Collaboration : Coordinate with admissions, academic departments, and external agencies to ensure cohesive branding and messaging across all digital platforms. Trend Monitoring : Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive edge in the education sector. Required Skills & Qualifications Educational Background : Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Experience : Minimum of 3-5 years in digital marketing, preferably within the education sector or a similar industry. Technical Proficiency : Experience with digital marketing tools and platforms, including Google Ads, Meta Ads Manager, Google Analytics, and email marketing software. Analytical Skills : Strong ability to interpret data and make data-driven decisions to optimize campaign performance. Communication Skills : Excellent written and verbal communication skills to effectively convey messages and collaborate with teams. Project Management : Organizational skills to manage multiple campaigns simultaneously and meet deadlines. Creative Thinking : Innovative mindset to develop unique campaigns that resonate with prospective students. Preferred Qualifications Certifications : Certifications in digital marketing platforms (e.g., Google Ads, Meta Blueprint) are advantageous. Experience with CRM Platforms : Familiarity with CRM and/or marketing automation platforms like Slate, Salesforce, or similar. SEO & SEM Expertise : Advanced knowledge of SEO best practices and search engine marketing strategies. Content Management Systems : Experience with web content management systems and basic. Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Paid sick time Paid time off Schedule: Morning shift Show more Show less