Content Strategist

Job Summary:

We are seeking a talented and trend-aware Content Strategist who can develop and write high-quality content that aligns with business goals and audience expectations. The ideal candidate will be responsible for end-to-end content planning, writing, strategy development, and platform-specific execution. This role demands creativity, adaptability, and strategic thinking to enhance audience engagement and brand visibility across digital channels.

Key Responsibilities:

• Content Planning & Strategy

Develop content calendars and long-term content strategies aligned with brand objectives and market trends.

• Content Writing

Write compelling, clear, and relevant content for blogs, social media, websites, campaigns, product pages, and more—tailored to the latest trends and audience interests.

• Audience Research

Identify target audience preferences and behaviors through market and competitor analysis to craft effective and engaging content.

• Content Audit & Analysis

Regularly evaluate existing content for performance, relevance, and SEO; recommend improvements based on findings.

• SEO & Optimization

Ensure all content is optimized for search engines using best practices in keyword integration, meta descriptions, readability, and structure.

• Cross-Platform Strategy

Create and adapt content for multiple platforms such as Instagram, LinkedIn, Facebook, YouTube, etc., maintaining consistency and quality.

• Content Governance

Uphold brand tone, voice, and messaging guidelines across all platforms and content types.

• Collaboration & Leadership

Work closely with design, marketing, and client servicing teams to deliver unified and impactful campaigns.

• Performance Tracking & Reporting

Use tools like Google Analytics, Meta Insights, and others to track content performance and provide reports with actionable insights.

• Flexibility & Adaptability

Be agile in working with both internal teams and clients, adjusting content and strategies as per evolving requirements and deadlines.

• Storyline & Content Management

Build effective storylines and ensure coherent messaging throughout various content formats—written, visual, and video.

• Creative Strategy & Audience Engagement

Bring fresh content ideas, strategies, and creative campaigns to engage target audiences effectively and support brand marketing.

• Content Production & Platform Management

Oversee and guide the development and execution of content from idea to publication across social and digital platforms.

• Brand Collaboration & Analytics

Support brand partnership campaigns and analyze their performance for continual improvement.

Requirements:

• Bachelor’s degree in any field (preferably Marketing, Mass Communication, English, or Journalism).
• Minimum 3 years of experience in content writing and strategy.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of SEO, content analytics, and current social media trends.
• Proficient in content and analytics tools like Google Analytics, SEMrush, Ahrefs, Meta Insights, WordPress, etc.
• Strong collaboration, project management, and organizational skills.
• Creative thinking with a results-driven mindset.

Riya Mehta (HR)
Call us @ 7227042340
Mail us @ hre@svitch.bike

Job Type: Full-time

Pay: ₹10,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Work Location: In person