Content Strategist

About StyleZen

StyleZen is India’s first men-focused fashion-tech marketplace that pairs AI styling with on-call experts. We help time-tight men look effortlessly sharp—fast. Instagram is our main stage for storytelling, community, and conversion, and we’re ramping hard toward launch in Delhi-NCR.

Role Description

and

Channel Strategy & Road-mapping

• Set quarterly IG objectives (follower, reach, saves, CTR, CAC) aligned to product launches and drops.
• Define content pillars, posting cadence, and budget.

Content Ideation & Production

• Build 4-week rolling calendars (Reels, carousels, Stories, Lives).
• Write briefs/scripts; direct shoots with our designer/videographer; edit or QC final assets.

Brand Aesthetics & Voice

• Maintain a cohesive “calm, confident, effortless” visual language.
• Craft hooks and captions that spark saves, shares, and DMs.

Growth & Performance Optimisation

• Track KPIs in IG Insights/GA4; run weekly A/B tests on hooks, formats, posting windows.
• Create lightweight paid pushes (boosted Reels, Spark ads) to amplify winners.

Influencer & UGC Flywheel

• Source, vet, and negotiate with micro-creators (5K–100K) in men’s fashion/lifestyle.
• Seed styling challenges and turn customers into on-camera advocates.

Community Management

• Reply to comments/DMs, host AMAs, drop polls, and surface styling questions to our experts.
• Monitor sentiment and escalate product feedback to the team.

Cross-Functional Glue

• Sync with Growth, Merch, and Ops so styling sessions, new collections, and promo codes hit the feed at just the right moment.
  

Requirements

• 3–5 yrs

  leading Instagram growth for a consumer/lifestyle brand or agency client.
• Portfolio showing

  0 → 100K+ follower growth

  and Reels-first success (include metrics).
• Skilled in short-form video trends, mobile editing (CapCut/Final Cut/Adobe), and Canva/Figma.
• Fluent with IG Insights, GA4, UTMs, and basic ad-set setup; can translate data into action.
• Track record of closing and managing influencer deals with measurable ROI.
• Copy chops: write punchy hooks in <150 characters and longer-form captions when needed.
  

Bonus Points

• Experience in men’s fashion, grooming, or Q-commerce.
• Familiarity with Delhi-NCR & Bangalore urban male culture and meme trends.
• Comfortable jumping on camera for behind-the-scenes or Live styling demos.
  

What we offer

• Ownership:

  You’re the single point of truth for IG; your wins shape the brand.
• Competitive salary + ESOP pathway after 3-month milestone review.
• Monthly styling stipend and first look at new drops.
• Fast-paced, experimentation-friendly culture—fail fast, learn faster.