Content Strategist

About the Role:

Content Strategist

Key Responsibilities:

Brand Storytelling & Editorial Direction

• Develop a cohesive, emotionally evocative content strategy that expresses our brand’s fragrance philosophy, storytelling arc, and sensory experiences.
• Own the editorial calendar, weaving together product narratives, cultural moments, scent rituals, and seasonal themes.
• Build moodboards, campaign themes, and brand narratives that elevate our perfumes beyond ingredients—into worlds of mood, memory, and identity.

Cross-Channel Content Strategy

• Define and align content across all touchpoints: website, product pages, emails, social media, landing pages, and packaging copy.
• Guide tone, structure, and rhythm of copy for everything from launch campaigns to ambient storytelling.
• Partner with social, design, and performance teams to ensure creative consistency and platform-specific excellence.

Requirements:

• 4-6 years’ experience in content strategy, editorial, or brand storytelling- ideally in fragrance, beauty, fashion, or luxury.
• Strong strategic mindset: you understand how to align editorial storytelling with brand goals and customer journeys.
• Passionate about scent, storytelling, memory, aesthetics, and cultural anthropology.