Chief Marketing Officer

Required skills and qualifications

• Master’s degree in Marketing, Business Administration, or a related field (MBA preferred).

• 10–15 years of experience as a marketing officer or an equivalent senior marketing leadership role, with at least 5 years in a leadership role.

• Proven track record of developing, managing, and executing wide-ranging marketing campaigns across B2B and B2C verticals.
• Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
• Proficiency in digital marketing, business development strategies, customer experience enrichment, analytics, and data-led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Objectives of this role -

• Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.
• Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness, and drive sales growth.
• Managing marketing budgets, allocating resources effectively, and optimising marketing spending to achieve maximum ROI.
• Fostering relationships with key business partners, vendors, and media outlets to maximise marketing reach and impact.
• Collaborating with different teams, including product development, sales, and operations, to ensure a seamless alignment and the execution of marketing initiatives.
• Leading and mentoring a team of marketing professionals, providing guidance, feedback, and support to drive excellence in marketing execution.
• Acting as a brand ambassador, representing the company's values, and maintaining consistent brand identity across all touchpoints.

Your Tasks -

• Develop, articulate, and execute the overall marketing strategy aligned with the company's business objectives.
• Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness.
• Execute comprehensive marketing campaigns.
• Optimise multi-channel marketing efforts to reach target audiences effectively.
• Monitor and analyse market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge.
• Curate pricing strategies that maximise profitability while remaining competitive in the marketplace.
• Lead strategic partnerships and collaborations with external agencies, vendors, and influencers to amplify brand reach and awareness.
• Stay well-informed about the industry’s advancements and emerging marketing technologies.

Preferred skills and qualifications

• Familiarity with marketing automation tools, customer relationship management (CRM) systems, and analytics platforms.
• Experience in scaling marketing operations, managing international marketing teams, or expanding into new markets.
• Knowledge of regulatory requirements and legal considerations related to marketing activities in India.
• Understanding of data privacy and protection regulations and their implications for marketing practices.

Why Join Us?

• Be part of a fast-growing fintech company redefining digital rewards in India.
• Enjoy a start-up culture with a balanced focus on work and personal growth.
• Collaborate with industry leaders and drive transformative changes in the rewards ecosystem.