Chief Financial Officer

About the Company : A fast-growing, consumer-focused brand in the apparel and lifestyle segment, known for its strong direct-to-consumer (D2C) presence and trend-driven product offerings. The company operates at the intersection of fashion, innovation, and digital retail, delivering high-quality lifestyle products that resonate with modern consumers. Key Responsibilities : Cash Flow & Financial Discipline : Manage daily, weekly, and monthly cash flow planning to ensure optimal liquidity and working capital management. Oversee all banking, receivables, vendor payments, and reconciliation activities. Build and manage robust cash forecasting models integrated with inventory cycles and sales targets. Department-Level Budgeting & Attribution : Own annual and quarterly budgeting processes across all business functions (marketing, operations, tech, HR, retail, etc.). Ensure each department operates within approved budgets with proactive variance analysis Establish accurate cost attribution to departments for P&L reporting and unit economics analysis. Partner with department heads to align financial goals with operational strategies. P&L Management & Cost Optimization : Lead preparation and analysis of full P&L across sales channels and product categories. Identify cost leakages and margin improvement opportunities. Track logistics costs, returns, platform commissions, warehousing, and overheads to ensure profitability targets are met. Reconciliation & Compliance : Drive comprehensive reconciliation across all revenue streams (marketplace, D2C, retail), payment gateways, vendor accounts, and taxes. Ensure timely filing and accuracy in GST, TDS, income tax, and ROC compliance. Implement SOPs for financial accuracy, closing cadence, and documentation. Audits & Group Collaboration : Serve as the primary point of contact for external audits; ensure clean and timely audit closures. Work closely with Pnfinance teams for reporting, compliance alignment, and shared systems. Regularly interface with external auditors, consultants, and legal teams for process and statutory reviews. Team Building & Systems Build and lead a high-performance finance, accounts, and compliance team. Guide ERP implementation, dashboarding, and internal reporting frameworks for scalability. Ideal Candidate : Chartered Accountant (CA) is mandatory, MBA in Finance with 12+ years of experience in finance leadership. Company Secretary is also accepted. Proven expertise in managing departmental budgets, cost attribution, reconciliations, and audits. Prior experience in fashion, retail, or consumer brands is highly preferred Strong familiarity with marketplace settlements, payment gateways, and D2C accounting. High attention to detail, strong communication skills, and comfort with a high-velocity, high-accountability work culture. Show more Show less