CDP Treasure Data Analyst

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries

Merkle, a dentsu company, is a leading customer experience management (CXM) firm with over 35 years of expertise in data, technology, and design. Operating in over 30 countries across the Americas, EMEA, and APAC, Merkle specializes in delivering personalized, data-driven marketing strategies that drive growth, engagement, and loyalty for its clients. With a team of more than 16,000 employees, Merkle combines strategic insight with advanced technology to transform customer experiences across platforms and devices.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

CDP Analyst

Key Responsibilities:

• CDP Management:

  Implement, configure, and manage

  Treasure Data CDP

  to collect, unify, and activate customer data.

• Data Integration:

  Develop and maintain data pipelines to ingest data from multiple sources (CRM, website, mobile apps, social, etc.) into the CDP.

• Audience Segmentation:

  Create and manage audience segments based on behavioural, transactional, and demographic data.

• Marketing Automation:

  Work closely with Marketing and CRM teams to integrate CDP data with marketing automation platforms (SFMC, Braze, Adobe Campaign, etc.).

• Data Activation:

  Set up and monitor data activation workflows to ensure accurate targeting across paid media, email, SMS, and push notifications.

• Customer Insights:

  Leverage CDP data to generate actionable customer insights and support campaign personalization.

• Analytics & Reporting:

  Monitor data quality, create reports, and optimize customer journeys based on performance data.

• Collaboration:

  Partner with Data Engineering, Marketing, and IT teams to improve data strategies and resolve data challenges.

Skills & Qualifications:

• 3+ years of experience working with

  CDP platforms (preferably Treasure Data)

  and

  Marketing Automation tools

  .
• Strong SQL skills for querying and data manipulation.
• Experience integrating CDP with marketing channels (Google Ads, Meta, Salesforce, Braze, etc.).
• Familiarity with APIs, ETL processes, and data pipelines.
• Knowledge of customer journey orchestration and data privacy regulations (GDPR, CCPA).
• Strong analytical and problem-solving skills.
• Excellent communication skills and ability to work with cross-functional teams.