Campaign Manager

Campaign Manager JD

Responsibilities

• Build and execute segment-focused marketing strategies to drive awareness, engagement and growth across priority B2B audiences
• Lead full-funnel, integrated campaigns—owning planning and execution across digital channels including ads, email and landing pages
• Collaborate with customers to design targeted, scalable campaigns that translate product capabilities into segment-specific value
• Launch and manage multi-channel go-to-market motions, aligning paid acquisition, email and web experiences to audience journeys
• Continuously optimize digital touchpoints and conversion paths across all funnel stages
• Monitor segment-level and campaign-specific KPIs; apply performance insights to iterate on messaging, targeting and channel mix
• Drive experimentation through structured A/B testing to improve campaign performance and conversion

Requirements

• 7+ years in B2B marketing with hands-on experience leading audience-first strategies across segments and industries
• Proven success executing integrated campaigns that deliver measurable pipeline and business impact
• Deep understanding of B2B buyer behavior—channels, personas and decision dynamics
• Expertise in building GTM strategies at the segment level—persona definition, journey mapping and channel orchestration
• Strong analytical acumen—able to translate data into strategy and continuous improvement
• Fluency with modern marketing tech stack—MAPs, native ad platforms, CRMs, and analytics tools
• Experience in B2B SaaS with a solid grasp of growth metrics and business models

Preferred

• Experience in high-growth tech or PLG-first companies with enterprise sales motions
• Background in growth or technical marketing for software or SaaS products
• Direct ownership of pipeline goals for a defined segment or persona
• Understanding of enterprise sales cycles and how marketing can support multi-touch, high-consideration deals