Business Development Representative

About SankalvaX Solutions

SankalvaX is an AI-driven ERP automation consultancy helping fast-growing companies streamline operations on NetSuite and beyond. From EDI integrations to custom AI agents, we deliver end-to-end digital transformation that scales.

Role Summary

Business Development Representative (BDR)

Key Responsibilities

• Campaign Management

  – Design, launch, and optimize email, LinkedIn, and webinar campaigns that target decision-makers in ERP/IT, Finance, and Operations.

• Outbound Prospecting

  – Build curated lead lists, personalize outreach, and maintain consistent follow-ups to book discovery calls.

• Marketing Automation

  – Set up and manage tools (e.g., HubSpot, Zoho Campaigns, Apollo.io) to segment audiences, score leads, and track engagement.

• Content Coordination

  – Work with leadership to repurpose case studies, blogs, and decks into bite-sized assets for social and email nurture.

• Metrics & Reporting

  – Own weekly dashboards for MQLs, SQLs, pipeline created, and campaign ROI; present insights and recommendations.

• Cross-Functional Collaboration

  – Liaise with Consulting and Product teams to translate technical capabilities into compelling value propositions.

Qualifications

• 3-5 years in a BDR, SDR, or demand-generation role at a SaaS, consulting, or IT-services company.
• Proven success running outbound sequences (email + LinkedIn) with measurable conversion rates.
• Familiarity with marketing automation and CRM platforms (Zoho).
• Strong copywriting skills—able to craft concise, value-driven messages.
• Data-first mindset; comfortable A/B testing, segmenting lists, and iterating based on analytics.
• Excellent verbal and written English.

Nice-to-Have

• Experience marketing to CFOs, Controllers, or ERP/IT leadership.
• Knowledge of NetSuite or broader ERP landscape.
• Prior work in an early-stage or high-growth startup environment.

What We Offer

• Competitive salary + performance-based incentives.
• Direct access to founders and rapid decision-making environment.
• Opportunity to shape the entire demand-generation function from the ground up.
• Flexible remote work (India-based, with optional Pune office meet-ups).
• Health insurance, paid time off, and professional-development budget.