Job
Description
We’re looking for a proactive, results-driven Business Development Executive to drive new client acquisition and revenue growth for our branding and digital marketing services—including SEO, PPC, Meta, Google, and LinkedIn Ads, social media strategy, and creative campaigns. You’ll identify client needs, pitch tailored solutions, manage proposal lifecycles, and ensure project delivery through coordination with internal teams.
Key Responsibilities
1. Lead Generation & Outreach
Use cold calling, LinkedIn, email campaigns, industry events, and referrals to source new leads.
Maintain and manage a robust sales pipeline, following up regularly to drive conversions.
Proactively research and target vertical-specific prospects such as real estate, healthcare, education, e‑commerce, etc.
2. Client Engagement & Needs Assessment
Conduct discovery meetings to deeply understand client goals.
Recommend bespoke digital and branding solutions tailored to each client’s objectives.
Continuously build relationships and nurture prospects through the sales funnel.
3. Pitching & Sales Closing
Prepare and deliver compelling presentations and demos of offerings.
Draft custom proposals and quotations in alignment with Media Wagon’s service stack.
Skillfully negotiate and close deals, consistently meeting or exceeding monthly and quarterly revenue targets.
4. Client Relationship Management
Act as primary liaison between clients and internal delivery teams.
Ensure seamless project execution, timely communication, and overall client satisfaction.
Identify upsell and referral opportunities for sustaining long-term business.
5. Digital Marketing Strategy Execution
Plan, launch, monitor and optimize paid ad campaigns (Meta, Google, LinkedIn).
Oversee client social media profiles—content planning, posting schedules, engagement, and growth.
Conduct keyword research and apply on-page and off-page SEO tactics to boost client visibility.
Coordinate with designers and writers to produce creative assets aligned with campaign goals.
6. Market Intelligence & Reporting
Stay updated on industry trends and competitor strategies to position services effectively.
Generate insights from lead data and campaign results to refine outreach and service offerings.
Maintain accurate sales and activity records in excel
Qualifications & Skills
Education: Bachelor's degree in Marketing, Business, Communications, or related field.
Experience: 1–4 years of Business Development, Sales, or Client Servicing experience in a digital marketing, branding, or advertising agency.
Domain Knowledge: Solid understanding of digital services—SEO, PPC, social media, and branding.
Sales Capabilities: Proven track record in lead generation, drip campaigning, negotiation, and closing deals.
Communication: Excellent verbal and written skills; strong presentation and proposal-writing ability.
Tech Proficiency: Familiarity with LinkedIn Sales Navigator, CRM platforms, MS Office/Google Suite.
Personality & Approach: Self-motivated, goal-oriented, detail-focused, able to work independently in a fast-paced environment.
Why Join Us?
Competitive base salary with attractive commission/incentive structure.
Opportunity to work on high-impact client projects across diverse industry verticals.
Hands-on exposure to the full spectrum of digital marketing and branding.
A collaborative and creative work environment with growth opportunities.
Performance Metrics & KPIs
Area Target Metrics
Lead Generation # of qualified leads per month
Outreach Conversion rate (email/calls/LinkedIn)
Deal Closures Value and volume of new clients onboarded
Campaign Execution ROI, CTR, engagement metrics
Client Retention & Upselling Repeat revenue and referrals
Reporting & Pipeline Management CRM cleanliness, forecast accuracy
What Success Looks Like
Consistently hit or exceed sales targets every quarter.
Maintain long-term, satisfied client partnerships leading to referrals.
Actively contribute to service innovation and delivery excellence.
Demonstrate ownership in achieving business objectives with integrity and strategic insight.
