Brand Strategist

Brand Strategist with 5years of experience

Branding, Campaign Strategy, and Design Thinking.

• Branding Strategy & Positioning
• Conduct brand discovery sessions to identify core values, purpose, and unique differentiators.
• Develop brand positioning statements that align with business goals and target audience needs.
• Define and document brand values, mission, vision, and personality to create a strong foundation.
• Establish brand tone of voice and guidelines for consistent communication across platforms.
• Create and refine the brand prism to ensure alignment between internal perception and external market presence.
• Guide naming strategies, taglines, and messaging frameworks for new brands or rebrands.
• Conduct competitive research and market analysis to identify gaps and positioning opportunities.
• Work closely with designers and content teams to translate strategy into visual and verbal identity.
• Campaign Strategy & Marketing Communications
• Develop integrated brand campaigns that drive awareness, engagement, and conversions.
• Build campaign narratives that align with brand objectives and resonate with target audiences.
• Define campaign messaging, content pillars, and key storytelling themes.
• Work with performance marketing teams to ensure brand consistency in ad creatives and digital campaigns.
• Oversee campaign execution across multiple platforms (social media, OOH, digital, print, influencer marketing, etc.)
• Analyze and optimize campaign performance based on key KPIs and insights.
• Collaborate with PR teams to craft brand-aligned press releases and media strategies.
• Lead experiential marketing initiatives and activations that strengthen brand presence.
• Design Thinking & Creative Strategy
• Apply design thinking methodologies to solve brand and communication challenges.
• Work closely with UX/UI designers to ensure brand experience consistency in digital and physical touchpoints.
• Lead brainstorming and ideation sessions to generate innovative brand experiences.
• Collaborate with creative teams to develop visual identity systems, packaging, and collateral.
• Define guidelines for typography, color schemes, imagery, and overall brand aesthetics.
• Conduct user research and customer journey mapping to improve brand interactions.
• Guide the creation of brand playbooks and style guides for internal and external teams.
• Ideal Candidate Profile:

• Strong background in branding, marketing strategy, and creative storytelling.
• Experience working on brand strategy, campaign development, and design thinking processes.
• Ability to conduct market research, consumer insights analysis, and competitive benchmarking.
• Familiarity with brand-building frameworks like brand prism, archetypes, and positioning models.
• Strategic mindset with the ability to work cross-functionally with design, marketing, and leadership teams.
• Strong understanding of digital marketing, advertising, and omnichannel campaign planning.
• Prior experience in brand consulting, agency, or an in-house strategy role is preferred.
  

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