Assistant Retail Sales Manager

Objective: To support the Head of Sales in driving revenue growth, team productivity, and customer engagement at the store level. The role focuses on achieving sales targets, improving customer service, and ensuring high standards in jewellery sales operations. Key Responsibilities 1. Sales Target Achievement Assist in meeting monthly and quarterly sales targets through effective team coordination and upselling techniques. Monitor daily sales performance by category (diamonds, gold, solitaires, etc.). Support execution of promotional schemes and in-store offers to drive conversions. 2. Sales Team Supervision & Training Supervise and motivate floor staff to meet individual and store-level targets. Identify skill gaps and assist in training on product knowledge, soft skills, and customer handling. Ensure proper grooming, discipline, and adherence to store SOPs. 3. Customer Relationship Management Assist in managing key walk-in clients and high-value transactions. Maintain high standards of customer service, ensuring a premium shopping experience. Encourage repeat sales through CRM follow-ups, festive greetings, and loyalty programs. 4. Merchandise Planning & Display Coordinate with merchandising and inventory team to ensure top-selling designs are adequately stocked. Ensure visual merchandising is in line with brand standards and promotes high-value pieces effectively. Provide customer feedback to merchandising team for future stocking decisions. 5. Reporting & Market Insights Maintain daily, weekly, and monthly sales reports with accurate data. Track category-wise performance and share insights with the sales head. Keep an eye on competitor store activity and report observations for pricing and offers. 6. Operational Efficiency Assist in managing billing, exchanges, returns, and stock audit processes. Ensure display security, stock tagging, and compliance with safety and cleanliness standards. Coordinate with backend and accounts for timely billing closures and documentation. Key Skills & Competencies Minimum 2–4 years of experience in jewellery retail (preferably in diamond/gold segments) Strong sales acumen and understanding of customer buying behavior in luxury retail Ability to guide and train front-end staff effectively Strong communication skills in English and local language Basic proficiency in MS Excel or POS software used in retail stores Show more Show less