Assistant Manager - HR

Job Description: Assistant Manager – Customer Relationship Management (CRM)
Position: Assistant Manager – CRM
Experience Required: 3 to 5 Years
Location: New Delhi
Website: www.sgdcindia.in

Role Summary:

We are seeking a proactive and customer-focused Assistant Manager – CRM to join our team. The ideal candidate will be responsible for developing and executing CRM strategies that enhance customer engagement, improve satisfaction, and drive customer loyalty. This role demands strong analytical, communication, and organizational skills to manage customer databases, lead engagement campaigns, and ensure a seamless customer experience across all touchpoints.

Key Responsibilities:Customer Relationship Management & Strategy:

• Develop and implement CRM strategies to improve customer retention and satisfaction.
• Maintain and segment the customer database to support personalized marketing and outreach efforts.
• Work closely with marketing and sales teams to align CRM initiatives with business goals.

Customer Engagement & Retention:

• Design and execute customer engagement campaigns (email, SMS, in-app, etc.).
• Monitor customer feedback and satisfaction metrics (CSAT, NPS, etc.) to identify areas of improvement.
• Build and nurture relationships with key clients to ensure loyalty and repeat business.

Operational Efficiency & Systems Management:

• Oversee the CRM software, ensuring data accuracy and system efficiency.
• Identify and resolve issues related to CRM processes and customer data integrity.
• Coordinate with tech and digital teams to implement CRM upgrades or integrations as needed.

Analytics & Reporting:

• Track, analyze, and report on key CRM KPIs such as customer lifetime value (CLV), churn rate, engagement rate, and ROI on campaigns.
• Present insights and actionable recommendations to senior management based on customer behavior and trends.
• Use data to create customer journey maps and improve lifecycle marketing strategies.

Cross-Functional Collaboration:

• Work with sales, marketing, product, and service teams to ensure consistent and personalized customer experiences.
• Provide CRM support during product launches, events, and promotional campaigns.
• Train internal stakeholders on CRM best practices and usage.

Desired Skills and Qualifications:

• 3–5 years of experience in CRM, customer success, or marketing automation roles.
• Proficiency in CRM tools (e.g., Zoho CRM, Salesforce, HubSpot) and data analytics platforms.
• Strong analytical mindset with the ability to interpret customer data and behavior patterns.
• Excellent written and verbal communication skills with a customer-first approach.
• Ability to manage multiple campaigns, projects, and stakeholder expectations in a fast-paced environment.
• Knowledge of marketing automation, email/SMS campaign tools, and customer journey optimization.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Work Location: In person