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Job Type

Full Time

Job Description

Designation: Agri-Business Development - AGM

Organization: SwitchON Foundation

Location: West Bengal/Maharashtra

Work Experience: Minimum 10 years in agriculture product marketing, agri-business development, or rural/agri value chains

Compensation: ₹8–9 Lakhs (commensurate with experience and qualifications)

Language Proficiency: Hindi, English, and preferably Bengali


About SwitchON Foundation

SwitchON Foundation

Great Place to Work

To learn more about our work, please visit: www.switchon.org.in

Position Summary

Agri-Business Development - AGM

Key Responsibilities

  • Market Development & Partnerships

  • Identify and cultivate new B2B and institutional partnerships (buyers, aggregators, agri-exporters, e-commerce, CSR, and government platforms).
  • Participate in national and international trade fairs and business meetings to promote rural products and secure market linkages.
  • Build and sustain long-term relationships to ensure recurring business and brand recall.
  • Monitor competitors, market trends, and pricing to continuously refine market strategies.
  • Sales Enablement & Business Growth

  • Own and deliver on sales targets for FPOs, SHGs, and SwitchON-led enterprises.
  • Build a high-quality sales pipeline by identifying demand, reaching out to buyers, and closing deals.
  • Lead negotiations on pricing, procurement terms, and formalize long-term MoUs or agreements.
  • Track and analyze KPIs including lead conversions, sales growth, and customer retention across geographies.
  • Marketing & Brand Strategy

  • Design go-to-market strategies, including branding, pricing, packaging, certifications (Organic, GI, etc.), and positioning for different product categories.
  • Prepare marketing material such as pitch decks, product profiles, case studies, and visual assets for buyer engagement.
  • Collaborate with communication teams to amplify brand visibility across platforms and stakeholder groups.
  • Product Commercialization & Enterprise Support

  • Support FPOs/SHGs in demand forecasting, revenue planning, and operational readiness to match market expectations.
  • Coordinate with procurement, operations, and logistics teams for smooth order fulfillment and buyer satisfaction.
  • Facilitate product development based on market needs, including innovation in ready-to-sell packaging and shelf-life solutions.

Qualifications, Experience & SkillsEducation:

  • Minimum 10 years of relevant experience in agri-marketing, FPO development, or rural enterprise promotion
  • Demonstrated success in market linkage development and business support to rural communities

Skills:

  • Strong understanding of agri-value chains, FPO operations, and rural marketing
  • Excellent communication, negotiation, and stakeholder engagement skills
  • Proficiency in Hindi, English, and preferably Bengali
  • Willingness to travel extensively and engage with rural communities across regions

Reporting Structure

  • Reports To:

    Executive Director
  • Team Size:

    10–15 technical and field professionals

Travel Requirements

  • Extensive travel across Eastern and Western India for field supervision, market development, and stakeholder engagement


Compensation

  • Annual CTC:

    ₹8–9 Lakhs per annum(Fixed)
  • Additional Benefits:

    Variable Pay + Commitment Bonus

    (Compensation will be aligned with experience, qualifications, and current salary)

  • Reimbursement

    : Official travel, stay, and logistics as per organizational policy

To apply, please complete the application form and upload your updated CV and cover letter via the link -  🔗 https://forms.gle/NmTGoJeumhFeSKkj8

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