Admission Counselor

Skill Sets Required

• Strong interpersonal and communication skills in English and local language.
• Familiar with planning and execution of marketing activities (ATL, BTL & Digital).
• Ability to work effectively with students, parents, and school staff.
• Problem-solving skills and attention to detail.
• Time-management skills.
• Proficiency in using CRM software.
• Proficiency in using MicrosoftOffice software.
• Understanding of using Social Media platforms
• Experience in event planning and coordination.

Job Profile

1.Assisting parents through the admission process

• Respond promptly to initial inquiries from parents, providing information about the school, admission requirements, application details, school fees.
• Providing information on transport routes available.
• Provide parents with the necessary admission materials, including application forms, brochures, and any other relevant documents.
• Schedule meetings for parents and their children to visit the school and meet with the principal
• Offer guidance on filling out application forms, ensuring all required information is provided and submitted correctly.
• Review submitted applications for completeness and follow up with parents if additional information or documentation is needed.
• Conduct campus tours
• Be available to answer any questions or concerns parents might have throughout the process.

2.Updating student details in Lead square software

• Document all interactions and updates in the lead square sofware, including responses and change the status of lead based on the outcomes of follow-up efforts (e.g., interested, not interested, needs further follow-up).
• Regularly update the respective team leader at HO on the status of follow-ups done on enquiries generated.
• Make follow-up calls to engage directly with prospective parents through the Lead square software and answer any questions they may have.

3.Timely follow-up on existing database

• To ensure timely follow-up on an existing database of prospective parents and updating the same in Leadsquare.
• Identify high-priority contacts based on their level of engagement or time since last contact.
• Develop a timeline/task for follow-up on lead timely based on each prospect’s status.
• Customize communication based on the prospect's previous interactions and needs.

4.Updating School's Social Media page

• Post school events regularly on the school social media pages to keep the page active and relevant. Plan a content calendar to manage posting frequency and variety.
• Regularly check for and respond to comments, messages, and reviews to foster engagement and address inquiries.
• Use high-quality images, videos, and graphics to make posts visually appealing and engaging.
• Respond promptly and professionally to any concerns or negative feedback from the community.
• Highlight positive news, achievements, and community stories to build a positive image of the school.

5.Plan and Execute Marketing Activities including ATL and BTL within the allocated marketing budget

• Based on the total marketing budget available, coordinate with Principal and allocate funds and share a marketing plan to HO with combination of different ATL & BTL activities.
• Identify and understand the demographics and interests of prospective parents.
• Develop marketing strategy based on cost-effective channels (e.g., hoarding, print ads, leaflet distribution, online campaignetc.) and consider a mix of digital and traditional methods of marketing.
• Visit and seek permission from societies to conduct BTL activities in their premises.
• Establish a schedule for each marketing activity.
• Monitor and analyze the effectiveness of marketing strategies and suggest improvements.

6.Checking school's website

• Regularly review existing content for accuracy and relevance.
• Ensure all links, forms, and interactive elements work correctly.
• Test the website on different devices and browsers to ensure compatibility.
• Work with school departments, staff, and students to gather content and ensure updates are accurate and relevant.
• Review and update photos and videos to ensure they accurately represent the school and are of high quality.
• Perform periodic check of the school website and identify areas for improvement and share the same with HO

7.Checking school listings on Google

• Check that the school’s name, address, phone number, and website link are correct and up to date.
• Verify that the school’s description is current and reflects the latest information about its programs, achievements, and values.
• Regularly check reviews from parents, students, and community members and highlight if any negative review to HO digital team.
• Ensure the school’s location is correctly marked on the map and there are no discrepancies.
• Set regular intervals (e.g., monthly) to review and update the Google listing.
• Regularly update the images of the activities held at school on Google

8.Corporate Tie-ups

• Visit and schedule appointments with corporates for tie-ups with Podar International School.
• Once the appointment is fixed, give a detailed presentation about the group to the corporates.

9. Maintaining records and preparing reports

• Look for trends and patterns in the data that indicate successful strategies or areas needing improvement.
• Prepare detailed reports that summarize key findings and insights from the data analysis.
• Maintaining records of activities done on parent engagement activities, admissions metrics, and feedback given by parents.
• Maintaining and updating the vacancy chart for the school

10. Retention of existing students

• Develop and implement strategies to engage and retain current students who have applied for leaving certificate.
• Address and resolve any issues or concerns raised by parents to ensure a positive school experience.
• Screening Questions