Vice President of Sales and Marketing

Vice President of Sales and Marketing

Location: Pune

Reports to: Chief Operating Officer (COO/CRO)

Company: Sigma Solve

Industry: Software Development / Technology Solutions

About Us:

Sigma Solve is a fast-growing software development company with global delivery centers in the USA and India. We specialize in providing end-to-end technology solutions across industries, focusing on innovation, agility, and delivering measurable business value to our clients. We are seeking a dynamic and results-driven Vice President of Sales and Marketing to lead and scale our global revenue operations.

Position Overview: The VP of Sales and Marketing will be responsible for developing and executing a comprehensive sales and marketing strategy to drive growth, expand market presence, and achieve aggressive revenue goals. This executive role requires a proven leader who can build high-performing teams, manage a global sales pipeline, strengthen brand awareness, and foster long-term customer relationships. This role will oversee teams in both the USA and India and work closely with the leadership team to align the go-to-market strategy with the company's vision.

Key Responsibilities: Strategic Leadership

● Develop and execute a strategic sales plan that expands the company’s customer base and drives revenue growth.

● Design and implement comprehensive marketing strategies to create awareness and drive inbound demand.

● Identify new market opportunities, partnerships, and customer segments.

● Align sales and marketing efforts with product development and company goals. Sales and Marketing Execution

● Lead and mentor the global sales team to achieve individual and team sales targets.

● Manage and optimize the sales funnel, from lead generation through to closing.

● Oversee branding, digital marketing, content marketing, and lead generation campaigns. ● Craft messaging and positioning strategies in collaboration with the product and delivery teams. Team Development

● Recruit, develop, and retain top sales and marketing talent across U.S. and India teams.

● Foster a high-performance, collaborative, and accountability-driven culture. Customer and Market Engagement

● Build strong relationships with key customers and partners.

● Represent the company at industry events, conferences, and client meetings.

First Six Months - Priority Responsibilities:

● Build an effective organic inbound marketing strategy by assessing, utilizing, or replacing the current SEO and content creation teams.

● Evolve and optimize the company's website to drive increased organic traffic, improve lead generation, and enhance user experience.

● Evaluate and improve the effectiveness of the current sales team, introducing better processes, training, and performance management.

● Recruit and build a larger, more effective sales team based in the USA and/or India, focused on driving direct enterprise and mid-market sales.

● Build marketing collateral segmented by tech & domains ○ Build case studies for the work done ○ Landing pages for each tech/domain ○ Presentations to customers, partners & prospects ○ Marketing / Announcements for new partnership, new tech (like Snowflake)

Qualifications:

● Bachelor’s degree required; MBA or relevant Master’s degree preferred.

● 15+ years of sales and marketing leadership experience, preferably in the software development or technology services industry.

● Proven success in building and scaling sales organizations across geographies, especially USA and India.

● Strong understanding of digital marketing, SEO, B2B SaaS/ Custom Software sales, and enterprise client management.

● Demonstrated ability to improve and grow sales teams and lead generation systems.

● Exceptional leadership, communication, and interpersonal skills.

● Data-driven decision-maker with a track record of meeting or exceeding revenue targets. ● Ability to travel domestically and internationally as needed.

What We Offer:

● Competitive salary and performance-based bonuses

● Equity/stock option opportunities

● Health, dental, and vision benefits

● Generous PTO and flexible work arrangements

● A collaborative, entrepreneurial work environment

● Opportunity to make a global impact with a growing technology company

Job Type: Full-time

Pay: ₹34,411.50 - ₹127,156.28 per month

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Required)

Experience:

• Sales and marketing: 10 years (Required)
• Software deployment: 10 years (Required)
• Digital marketing: 10 years (Required)
• SEO: 10 years (Required)
• Content marketing: 10 years (Required)
• Custom Software sales: 10 years (Required)

Location:

• Pune, Maharashtra (Required)

Work Location: In person