Sr. Business Analyst - Business Analysis

Results-driven Marketing Executive – Analyst Relations to lead and manage relationships with top industry analyst firms such as Gartner, ISG, Everest, IDC, Forrester, etc. The ideal candidate will have hands-on experience driving analyst engagement strategies, managing evaluations like Magic Quadrants, Waves, and PEAK Matrix, and influencing perception through impactful storytelling, content, and executive collaboration.

This is a strategic role that sits at the intersection of marketing, thought leadership, and competitive intelligence.

• Analyst Engagement Strategy:

  • Own and execute the Analyst Relations (AR) plan aligned with marketing and business goals.

  • Build, nurture, and manage strong relationships with key analysts and advisory firms.

• Evaluation & Report Management:

  • Coordinate and manage participation in Gartner Magic Quadrants, Forrester Waves, ISG Provider Lens, Everest PEAK Matrix, IDC MarketScapes, etc.

  • Ensure high-quality, timely submissions with strong positioning and differentiators.

• Content Development & Positioning:

  • Collaborate with internal SMEs, marketing, and leadership to craft compelling narratives, battle cards, and positioning material for analyst briefings and inquiries.

  • Prepare analyst-facing presentations, competitive messaging, and fact packs.

• Internal Stakeholder Management:

  • Work closely with C-level executives, sales, product, and delivery teams to extract insights and success stories.

  • Enable internal teams with analyst insights, comparative reports, and market perspectives.

• Event & Briefing Management:

  • Drive participation in analyst summits, webinars, and key events (e.g., Gartner Symposium, ISG Events).

  • Manage briefing and inquiry calendars, feedback tracking, and follow-ups.

• Measurement & Reporting:

  • Track and report AR impact on brand perception, sales enablement, and competitive positioning.

  • Maintain a repository of published reports, mentions, and analyst quotes.

Desired Skills and Experience

• experience in B2B technology marketing or analyst relations, preferably in IT services, SaaS, or enterprise technology companies.

• Proven track record of managing Magic Quadrant, ISG Provider Lens, Everest, etc.

• Strong understanding of the analyst ecosystem and technology trends (AI, cloud, digital, etc.).

• Excellent communication, storytelling, and relationship management skills.

• Ability to influence and work cross-functionally across senior leadership, marketing, and sales.

• Experience with AR tools (e.g., ARchitect, Spotlight, or CRM-based tracking) is a plus.

• Analyst Relations certification (e.g., IIAR, KCG) is a plus.