Job
Description
About Pocket TV
Pocket Entertainment
, the parent company of
Pocket TV
, is a leading audio entertainment platform that’s reimagining how stories are created, distributed, and consumed globally. With over
100 million users
and a thriving content ecosystem across
India, the US, and other global markets
, we’re now expanding into the world of short, binge-worthy drama series.
This is a rare opportunity to join an early-stage product team and shape the
vision, user experience, and storytelling format
for a category-defining platform. You’ll work at the intersection of
tech, content, and consumer behavior
, helping us bring immersive, bite-sized dramas to life for a global audience.
If you're a
product thinker
who thrives in
zero-to-one environments
and wants to
redefine the future of storytelling
, let’s build it together.
About the Role
As an early member of Pocket TV's product team, you would have the opportunity to work across Monetisation, User Experience, Recommendation, and Growth.
This is a high-ownership role requiring deep product thinking, data fluency, and user empathy. You will be responsible for building innovative monetization models, crafting delightful and habit-forming experiences, improving personalized recommendations, and unlocking exponential growth in user engagement and revenue. You will work cross-functionally with design, engineering, data science, marketing, operations, and content teams to shape the product roadmap and drive execution.
Key Responsibilities
Product Strategy & Roadmapping
Define and own the product vision and roadmap across monetisation, experience, recommendations, and growth.
Align the roadmap with business goals, user insights, market trends, and competitive intelligence.
Build long-term strategies that balance revenue growth with sustainable user value and retention.
Monetisation Innovation
Lead monetisation initiatives across subscriptions, microtransactions, loyalty programs, offers, and bundling strategies.
Optimize pricing, paywalls, and feature gating to maximize LTV while maintaining a high NPS.
Leverage A/B testing and behavioral insights to validate monetisation hypotheses and iterate quickly.
User Experience & Retention
Craft seamless and intuitive experiences across the entire user journey—from onboarding and discovery to engagement and conversion.
Identify friction points and use design thinking and data insights to enhance usability and satisfaction.
Run continuous experiments to boost core engagement metrics and reduce churn.
Recommendations & Personalization
Partner with data science and engineering to drive advancements in our recommendation engine.
Define user cohorts and behavioral signals to power contextual and personalized content discovery.
Measure and optimize content consumption patterns to increase session depth and frequency.
Growth & Acquisition
Design and execute features and experiments that improve user acquisition, onboarding, referral, and conversion funnels.
Collaborate with performance marketing and growth teams to amplify paid and organic levers.
Leverage growth loops, gamification, and community features to create viral mechanics and increase user stickiness.
What We’re Looking For
5+ years of experience in
consumer product management
, ideally in
B2C, social, content, or entertainment platforms
.
A proven track record of owning and scaling
monetisation, growth, or recommendation-driven products
.
Strong analytical and experimentation skills—comfortable with SQL, dashboards, and deriving actionable insights.
High user empathy with a passion for storytelling, creator platforms, or media consumption behavior.
Deep experience working with
cross-functional teams
in a fast-paced and agile environment.
Exceptional communication, leadership, and stakeholder management abilities.
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